Ann Handley is a Very Big Deal in the content marketing world. For starters, she was the first person (we’re talking in the world) to be...

Steve Lucas, Marketo’s new CEO, half-joked “Wait 5 minutes… It’ll change!” In fact, in his opening keynote at Marketo’s annual Marketing...

A competitive content analysis helps marketers understand the strengths, weaknesses, and opportunity gaps when it comes to competitors’...

Great copywriting inspires readers to take action. That’s why marketers hire freelance copywriters to create landing pages that convince...

How do you get more customer reviews? The easy answer is to ask for them. Actually soliciting those reviews, however, can be time...

Curating other branded content has the power to bring more credibility to our own brands. It also helps us build relationships that can...

Are you creating and publishing content that only talks about your organization or is filled with sales pitches for your products and...

Fifteen years ago, the most important part of any good sales pitch was the close. These days, the idea of “closing” a sale is all but...

An influencer marketing program is a marketing effort where a brand aligns itself with an influential individual who appeals to current...

What does it mean to be a storyteller for your brand? How do you stop talking at your customers and start sharing stories that can...

The times, they are a-changin’. Whereas getting everything done in-house used to be the norm, today, off-site contract workers are...

I recently attended CES in Las Vegas, the world’s largest consumer electronics show, with a mission to tell some of the biggest stories...

You’ve created great content, but what’s it worth if it’s not being seen by the right people in the right place — if it’s being seen at...

The sales/inbound marketing funnel doesn’t end after the sale, so why does almost all content and inbound marketing advice focus on...

When it comes to creating content for the the various types of marketing automation campaigns, one size definitely does not fit all....

Content marketers who understand the competitive landscape are better prepared to create innovative content that drives business goals....

Remember that nasty “blogging is dead” rumor that was going around? All lies. Blogging isn’t going anywhere. Content Marketing Institute...

High-quality content is at the center of marketing automation. With it, you can generate more leads, boost conversion rates, create...

Three of the most powerful weapons in the modern B2B marketer’s arsenal are marketing automation, testing and optimization, and content...

People love a good story. Stories educate us; they entertain us; they help us bond with each other. Storytelling has even been vital to...