Kick Your Content Strategy Up to the Next Level Like SpareFoot
Whether you’re an aspiring hoarder or just have a few things that need to reside outside your residence, SpareFoot is the largest online...
The Journey to Being a Specialist: Insights From Four Experts Who Found Their Content Niche
To specialize in a content niche, freelance writers often cultivate expertise in or passion for an industry or topic. Other writers fall...
How Five Brands Are Winning With Facebook Live Video: Are You Binge-Streaming Yet?
Facebook Live video offers businesses an opportunity to reach in a compelling, video-streaming format. With live video, brands can show...
Content Radar: Marketers’ Wishlist for 2018
So, what are the issues that are keeping you from always being invigorated and inspired? We’re willing to bet that you’ll resonate with...
Crafting Engaging Press Releases That Catch the Attention of Curiosity Rovers
Know how to write a press release so it gets picked up? As a PR professional, you need to build rapport with the right influencers and...
Getting Ahead of Martech Disruptions in 2018: Voice Search and Autonomous Cars
Each new year brings many of the same marketing challenges and technology opportunities, but a new year can also bring some surprising...
Mastering Online Surveys to Feed Your Content and Credibility (and Avoid a Twitterstorm)
Whether it’s blogs, infographics, white papers or social media, your marketing lives and dies based on the content you produce and share....
Tweet to the Limit Effectively: 5 Paths for Using Your 280 Characters
It finally happened. And tweets went out. Some users are happy, others far from it. But, love it or hate it, Twitter has now doubled the...
What Twitter’s 280-Character Limit Means for Brands
As the year nears to its end, content marketers who are looking to finish up with a strong fourth quarter need to keep up with every...
Website Rebranding Strategy: Survival Guide for Content Marketers
Website rebranding takes time, consideration and planning. Before you get started, consider the business reasons and goals for a rebrand....
Key Takeaways From CMI’s Latest B2B Report
The successful content marketer is able to adjust tactics, while remaining true to strategy. Check out this week’s top news for ideas...
How to Create a Content Marketing Strategy for Social
To create a content marketing strategy for social, content marketers must change their mindset. Social media isn’t simply a means for...
Laughing All the Way to the Sale: Should Your Brand Be Funny?
Does humor sell, if it’s well done? Definitely. There are brands who push the limits, create outrageous spokespeople, and achieve...
Technology in Arizona: How Storytelling Factors Into Innovation and Growth
Countless studies and reports have supported buzz that Arizona is one of the fastest-growing technology hubs in the country. Industry...
Customer Retention Marketing: Create a Course
In the past, only the largest companies could afford to create and maintain a customer training program; and this has been a big problem...
The Talent Cloud of the Future: Thoughts From Leaders in Three Fields
Technology and startup cultures have acquired reputations for being less inclusive and less employee-centric than other fields. One only...
#ProContent Podcast: Organizing Your Content
Organization. It means something different to everyone, which is why it’s such a challenge to get everyone organized together. In this...
The Art of Kairos: Right-Timing Content for Your Marketing Automation
The ancient Greeks had two ways to express time: chronos and kairos. Most of us are familiar with the former. Chronos is the sequential...
How-To Guide: Effective B2B Targeting With LinkedIn Matched Audiences
LinkedIn’s Matched Audiences capabilities provide marketers with the advantage of combining their own customer and lead data with...



















