What is a marketing dashboard? A marketing dashboard is an online portal that pulls data from various marketing channels into one place,...

People always say that investment is a money game with the playing rule of "high risk with high return and low risk with low risk". You...

Those of us who teamlance are used to the ebb and flow of workflow and projects. Project development can be confusing with the process of...

What is domain authority? Domain authority (D.A.) is the relevance and reputation of your website in relation to your area of expertise....

When you need a local business for any reason at all, what’s the first thing you do? Probably open Google, right? Or, maybe ask your...

At the heart of content marketing is the ability to help clients meet their goals. While every company will hope to gain something...

Have you ever looked at your bounce rate in Google Analytics and felt distressed that it doesn’t look great? It’s pretty easy to do. I...

Of the following sentences, which sounds better? The article was written by Cassie. Cassie wrote the article. Different people can have...

What is a sender score? A sender score is way to boost the chance of your emails ending up in a user’s inbox, rather than their spam...

What is a QR code? A Quick Response (QR) code is a square-shaped barcode that can be scanned by a smartphone to quickly take the user to...

What is sales forecasting? Sales forecasting predicts the future sales of your business. These reports can be done monthly, quarterly,...

What is your customer acquisition cost (CAC)? Customer acquisition cost is how much you spent to gain a single customer during a specific...

What is responsive design? A website that automatically adapts to the device it’s being viewed on — whether it’s a computer, tablet or...

What is off-page optimization? Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market...

In digital marketing, gaining a new customer or securing a purchase is a common goal. However, it’s not enough to simply snag their...

So many aspects of SEO rely on content these days. If you want non-branded organic visits, content is going to be your number one traffic...

What is demand generation? Demand generation encompasses a wide range of sales and marketing initiatives designed to develop interest in...

Studying verb tenses is a common experience for people learning a second language, however, I find English speakers and writers don’t...

What is a marketing funnel? A marketing funnel is the strategic business model marketers use to guide customers and clients to make a...

What is a heatmap? A heatmap is a quick and inexpensive visualization tool that uses color scales to show how visitors are interacting...