Hamad Abdel AalAug 26, 20154 min readHow Skateboarding Mastered Content Marketing More Than 13 Years AgoSkateboarding every day for seven years exposed me to a lot more than a set of wheels bolted into a piece of plywood. Skateboarding meant...
Hamad Abdel AalApr 8, 20154 min readStop Talking to Yourself: Creating Creative PersonasWhen I first started working as a content strategist for a start-up phone company, I was a one-woman powerhouse, the only producer of...
Hamad Abdel AalApr 7, 20156 min readHow to Get Your Boss to Invest in Content Marketing“Nope.” If that’s the response you got from your boss when you tried to pitch them on content marketing, I’ve got some uncomfortable news...
Hamad Abdel AalFeb 4, 20154 min readHow to Explain Content Marketing to the Rest of the WorldHas this ever happened to you? You’re at a cocktail party, swirling your perfectly aged chard, and someone saunters up to you and asks...
Hamad Abdel AalSep 26, 20144 min readCute Sells and Other Content Marketing Tips From My Tot“Row, Row, Row Your Boat” went viral in my house last week. This week I’ve been reduced to mime-like behavior to get a three-toothed...
Hamad Abdel AalSep 12, 20144 min read5 Football Plays to Up Your Content Marketing GameFootball season has arrived. Fantasy talk is at the core of office conversation. We’re on our way to the first-ever college football...
Hamad Abdel AalJun 15, 20132 min readCopyright Law and Social Media: Use the “Share” ButtonRecently a Facebook Page I follow posted a somewhat annoyed status update. The admin of this Page (Page A) was upset because of a message...
Hamad Abdel AalOct 12, 20123 min readInbound Marketing: Crawl, Walk, Run, FlyWouldn’t it be great if you could create a website for your business and, just like that with no inbound marketing strategy, you’re...