Stop Talking to Yourself: Creating Creative Personas
When I first started working as a content strategist for a start-up phone company, I was a one-woman powerhouse, the only producer of...
How to Get Your Boss to Invest in Content Marketing
“Nope.” If that’s the response you got from your boss when you tried to pitch them on content marketing, I’ve got some uncomfortable news...
How to Explain Content Marketing to the Rest of the World
Has this ever happened to you? You’re at a cocktail party, swirling your perfectly aged chard, and someone saunters up to you and asks...
Cute Sells and Other Content Marketing Tips From My Tot
“Row, Row, Row Your Boat” went viral in my house last week. This week I’ve been reduced to mime-like behavior to get a three-toothed...
5 Football Plays to Up Your Content Marketing Game
Football season has arrived. Fantasy talk is at the core of office conversation. We’re on our way to the first-ever college football...
Copyright Law and Social Media: Use the “Share” Button
Recently a Facebook Page I follow posted a somewhat annoyed status update. The admin of this Page (Page A) was upset because of a message...
Inbound Marketing: Crawl, Walk, Run, Fly
Wouldn’t it be great if you could create a website for your business and, just like that with no inbound marketing strategy, you’re...







