Three of the most powerful weapons in modern B2B marketing’s arsenal are marketing automation, testing and optimization, and content...

Satire is a tricky tightrope to walk. You want to be cheeky, but not offensive — funny, but not overbearing. At the same time, you want...

If you ask around, most people will say they get way too much email — but when you review the numbers, results show that people prefer to...

Watching a good TED Talk can inspire your content marketing team to create really great content. A few years ago, I helped a friend of...

Social channels are putting more emphasis on promoting video content than ever before, but what does that mean for you? In early 2016,...

In a marketing world full of B2B, B2C, KPI, ROI, and buzzwords galore, it can be difficult to remember that what we’re working toward is...

Employee advocacy is the active promotion of company content and messages via social media by staff members. Effective employee advocacy...

Let me guess: You’re tired of reading “powerful” LinkedIn marketing tips that tell you how to network, how to be professional, and how to...

A staggering 20,000 people from 92 countries descended on Boston last week for INBOUND 2016, the definitive marketing event from the fine...

A few years ago, one of my friends at the University of Utah purchased a domain name for $20,000. I thought he was a little crazy and...

A co-branding partnership is an alliance between two organizations that benefits both brands in terms of marketing and brand awareness,...

When content marketing began, it was a niche field that was really just an offshoot of SEO. Search marketers recognized that content gave...

Getting your CEO published on reputable third-party sites has a number of benefits, but ultimately, it all comes down to this: Customers...

As a brand with growing content requirements, you probably find yourself looking to augment your content core team with external writers....

Extensive research has been published on consumer buying patterns and how they’ve changed — for example, read this report from from...

The blog is the cornerstone of a solid content marketing strategy. In fact, marketers who prioritize blogging are 13 times more likely to...

Based in Sidney, Neb., Cabela’s is a leading retailer of hunting, fishing, camping and related outdoor merchandise. Challenges Cabela’s...

Imagine this. A friend of yours recommends a new breakfast cereal. You trust your friend’s opinion, so you buy the cereal. Then you find...

You know it’s important. You know you should be creating content specifically designed to move people from that “just browsing” stage...

Let’s be honest. Not everybody “gets” content marketing or appreciates good content strategy — and sometimes, these people are the...