If only a content strategist’s sole job was to market content. But that’s not so realistic. Success in content is measured by more than...

In 1900 two brothers, André and Édouard, started a magazine. Their tire business, which they’d started about 10 years before, was not...

“The company without a strategy is willing to try anything.” – Michael Porter Don’t be one of those B2B companies willing to try anything...

Did I just clickbait you? Perhaps. I also just used a question as a lead. I’m throwing all good content sense off the page in an attempt...

There are six elements of persuasion that marketers can use to improve audience reception and actions: reciprocity, scarcity, authority,...

So your brand has a killer website, a strong social media following and a blog full of top-notch posts and visuals. That’s impressive....

Tell me if this situation sounds familiar. You want some new content for your website, so you create a job ad and post it online. Before...

Picture this: Sailing on the crystal clear waters of the Amalfi coast, unwinding in the hot springs of New Zealand’s Lake Taupo, roaming...

I’m not a businessman, I’m a business, man.” – Jay-Z Yes, you read it correctly. I did just quote Jay-Z. Wondering how this will help...

Today I’m going to cover some basic strategies to push your podcast downloads and start reaching more of your market. Because let’s face...

It’s December — time for jackets, hot cocoa and holiday cocktail parties. Or, if commercialism had its way — the season of The NorthFace...

If you’re not leveraging influencers as part of your marketing strategy, you’re missing out on a seriously effective way to build your...

What should you look for when selecting influencers? The answer lies in figuring out contextual relevance, reach and resonance. Identify...

When you’re in the midst of a content creation marathon, it’s tempting to try to make every piece as widely appealing as possible. After...

Marketers spend so much time focused on pageviews, retweets and engagements, it’s easy to forget that the real goal of content marketing...

Done right, content marketing can generate three times as many leads as traditional outbound marketing. But in the process of planning,...

If you aren’t creating any content to bring in traffic and help your business, you’re pretty much screwed. Content marketing is critical,...

Millennials are the group of people born in the 1980s and ’90s, and they’re set to dominate the spending scene here in the U.S. Numbering...

Mmm, Halloween. The only holiday where it’s appropriate to go house to house begging for candy. Other times I try that I’m “trespassing”...

As a content strategist, I appreciate the Big G. In fact, I often describe my job as, well, “Googling.” My ability to quickly gain...