How to Create a Winning Influencer Marketing Campaign

Guest speakers

1. Lisa Buyer, President, The Buyer Group

2. Allie Freeland, Founder of AGF Communications

Overview

Influencer marketing is all the rage, but it’s been around a long time in one form or another. Although in the past it was reserved mostly for Hollywood and sports stars, now it’s open to the masses. Discover how you can tap into a trend that shows no signs of stopping. Brush up on what influencer marketing is, what it does, why it matters, and how to do it.

In this webinar you will learn how to:

1. Define your needs

2. Identify the right influencers

3. Reach out to and recruit influencers

4. Maximize your value

This webinar was recorded in December 2015. Length: 59:23.

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