Hamad Abdel AalJul 13, 202013 min readHootsuite vs. Buffer: We Rated 12 Key Factors for EachFacebook and YouTube are the top social media channels used by adults today. In fact, social media statistics show that 69 percent of...
Hamad Abdel AalMar 3, 202018 min readUltimate Guide to Content Creation: Outlining the Process in Four Key Phases [Ebook]Content creation is the intentional, strategic process of crafting text and visuals that align with the core interests of your audience...
Hamad Abdel AalFeb 3, 20206 min read5 Undeniably Smart Direct Mail Takeaways From the Sears Roebuck CatalogI recently purchased a vintage Sears Roebuck catalog to display on a shelf in my office. My thinking was, what better conversation...
Hamad Abdel AalJan 7, 20207 min readCan Content Marketing Help You Survive the Great Ad Displacement of the 2020 Elections?Once upon a time, content marketers felt comfortable in the knowledge that the adage of “content is king” was both true and enduring....
Hamad Abdel AalAug 9, 20191 min read2019 Survey Results: What’s Your Biggest Challenge With Content?Whether you’re a marketer or not, engaging in active listening can be one of the most important methods to broaden your learning. So...
Hamad Abdel AalJul 22, 20195 min readThe Best Email Tracking Apps to Analyze and Refine Your Marketing EffortsHow many times have you sent an email and wondered if the recipient received it? Did he or she click on the links or open the...
Hamad Abdel AalJul 2, 20194 min readBuilding a Twitter List and Checking It TwiceDid you know that 5,787 tweets are tweeted out every second? That adds up to about 500 million tweets each day. That might seem like a...
Hamad Abdel AalDec 20, 20187 min read12 Must-Have Tools and Tactics for Content Distribution and PromotionContent distribution helps brands share and spread content to their audiences and beyond. Distribution methods include company...
Hamad Abdel AalDec 19, 20183 min readInstagram Drops Off Three Surprise Last-Minute Gifts to Digital MarketersIt’s time for the last weekly Content Radar of 2018 and of course we come bearing gifts. So, hang your stockings, take a sip of cocoa,...
Hamad Abdel AalDec 12, 20183 min readNew Study on How Brands Can Seize More Engagement on InstagramWith the holiday season in full force, now is no time to take your foot off of the proverbial content marketing pedal. If you are looking...
Hamad Abdel AalDec 11, 20187 min readTop 7 Etiquette Rules for Public Relations (3 of 5)Whether it is a product, a destination, a property or a person, every brand wants to share their unique proposition with the masses. Or...
Hamad Abdel AalDec 5, 20185 min readTime Spent on Social Media Is Plateauing: Here’s What the Data Says You Should Start ExploringWhen you talk about “social media users” in strategic planning meetings, you may imagine them as people continuously scrolling through an...
Hamad Abdel AalNov 30, 20187 min readDon’t Kill Your Earned Media Ops: What Publicists and Journalists Get Wrong (2 of 5)In this five-part series, we navigate the importance of publicity in content creation, and illustrate how these two powerhouses can...
Hamad Abdel AalNov 27, 20185 min readThe Role of a Publicist in Journalism and How They Help Writers, Too (1 of 5)In this five-part series, we navigate the importance of publicity in content creation, and illustrate how these two powerhouses can...
Hamad Abdel AalSep 19, 20183 min readGoogle, Facebook, Instagram Offer New Ad Tools to Entice Marketers to SpendKnowledge is power. But when information is flowing around you on a consistent basis, how can you tell what is most important to know?...
Hamad Abdel AalSep 11, 20185 min read6 Surefire Strategies for Promoting and Maximizing the Value of Long-Form Content (5 of 5)If you followed our series, you now should understand the value of long-form content (LFC) and have examples of brands who kick butt at...
Hamad Abdel AalSep 6, 20186 min readNewsletter Strategy: How to Attract (and Keep) Subscribers (5 of 5)In this series, we’re exploring the emerging and shifting world of newsletters. While once considered link-farm engines, today’s modern...
Hamad Abdel AalAug 30, 20186 min readNewsletter Strategy: Your 7-Day Guide to Creating an Email Newsletter, From Draft to ‘SendRIn this series, we’re exploring the emerging and shifting world of newsletters. While once considered link-farm engines, today’s modern...
Hamad Abdel AalAug 23, 20185 min readNewsletter Strategy: Think Your Brand Needs One? Your ‘Why’ and ‘Who’ MatterIn this series, we’re exploring the emerging and shifting world of newsletters. While once considered link-farm engines, today’s modern...
Hamad Abdel AalAug 20, 20186 min read10 Ways Marketers Can Use Alexa Flash Briefings to Grow Their BusinessIf a parent doesn’t have time to listen to a full podcast before taking the kids to school, he or she can say, “Alexa, play my flash...
