It’s December — time for jackets, hot cocoa and holiday cocktail parties. Or, if commercialism had its way — the season of The NorthFace...

If you’re not leveraging influencers as part of your marketing strategy, you’re missing out on a seriously effective way to build your...

What should you look for when selecting influencers? The answer lies in figuring out contextual relevance, reach and resonance. Identify...

Confession time: I have a hard time keeping the rules of “lie vs. lay” straight. It’s true. This used to be a source of shame — what sort...

For most businesses, the end of the year is a busy time. And by “busy time,” I mean that your task list has probably left you wanting to...

When you’re in the midst of a content creation marathon, it’s tempting to try to make every piece as widely appealing as possible. After...

Guest speakers Lisa Buyer, President, The Buyer Group Allie Freeland, Founder of AGF Communications Overview Influencer marketing is all...

Marketers spend so much time focused on pageviews, retweets and engagements, it’s easy to forget that the real goal of content marketing...

Done right, content marketing can generate three times as many leads as traditional outbound marketing. But in the process of planning,...

If you aren’t creating any content to bring in traffic and help your business, you’re pretty much screwed. Content marketing is critical,...

Millennials are the group of people born in the 1980s and ’90s, and they’re set to dominate the spending scene here in the U.S. Numbering...

When it comes to content creation and distribution, scale is the name of the game. But in my experience with prsuit.com, I have not...

Mmm, Halloween. The only holiday where it’s appropriate to go house to house begging for candy. Other times I try that I’m “trespassing”...

Do you want your blog to do more than just get you some retweets? If you’re wishing your blog was a 24-hour salesman that constantly...

Hollywood has produced some riveting tales of the gender pay gap this year, and we’ve listened, commented and debated these nonfiction...

We’re all familiar with the crazy cat lady, right? Well, around the ClearVoice office, I’m the crazy style lady. I don’t think anyone...

I didn’t know what to do. But this time the story didn’t seem real. “I have cancer.” It didn’t make sense. He was the healthy one, my...

As a content strategist, I appreciate the Big G. In fact, I often describe my job as, well, “Googling.” My ability to quickly gain...

It’s well-understood that partnering with influencers is a powerful technique for reaching a broader audience in a more genuine way....

I have a love/hate relationship with email marketing. It enables marketers to speak to many people at once, which is great — but if you...