Although countless brands and marketers are rapidly developing video and live video campaigns, very few do it well. Before jumping into...

LinkedIn’s Matched Audiences capabilities provide marketers with the advantage of combining their own customer and lead data with...

Guest speakers Laurel Nicholes, Director, Product Content Experience at F5 Networks Nikoletta Vecsei Harrold, Director, Communities...

You can access and watch the full webinar video via the last page of the above SlideShare. Guest speakers Joe Griffin, CEO and...

This week, Instagram reaches 2 million advertisers, just six months after reaching 1 million. Also, Facebook is making it easier to use...

As a marketing leader, you’ve got a lot to manage. Instagram, Facebook, Twitter and other social networks can eat up huge amounts of your...

The industry is abuzz with the expression “breaking down content silos”, but what does it actually mean? Many of us grapple with the...

This week, The CMO Survey provides an update to marketers to let them know where they now stand — and what they should expect in the next...

Going to INBOUND 2017? Mark our session on your schedule. Join Jeff Nappi, our Director of Software Engineering, as he hosts a breakout...

The average person spends 490 minutes each day consuming digital media. This adds up to more than eight hours per day! Some time is spent...

The word “news-jack” is a term you hear every so often when it comes to content marketing, but not everyone’s clear on its true...

Pitching. It’s one of those touchy topics, whether you’re a writer or an editor. What does an editor want to see? How many pitches are...

Google just released its Top 100 “How To” searches Any time Google opens up the vault and gives a peek inside the mountains of data it...

Influencer marketing is a proven strategy to reach consumers. Influencer marketing saw explosive growth in 2016, with 86% of marketers...

Perfect world: You have a content strategist on staff who turns out tons of amazing, fleshed out content ideas/concepts at the drop of a...

Do you know how to spot fake followers before working with an influencer? An individual with fake followers can sink your influencer...

Instagram’s plans to implement a branded content tagging system for disclosure and brand management purposes was rolled out this past...

When you have tons of projects and clients to keep up with, you don’t want to sacrifice quality for quantity. You want to grow, but you...

In each of the last three #MartechMonday posts, we’ve focused on why influencer marketing is important and introduced you to several...

Customer experience or CX is the perception of your brand held by your customers. Issues that shape your brand’s customer experience...