Hamad Abdel AalFeb 11, 20212 min readWhat Is a Product Description?We’re here to help you choose the most appropriate content types to fulfill your content strategy. In this series, we’re breaking down...
Hamad Abdel AalFeb 11, 20212 min readWhat Is an Infographic?We’re here to help you choose the most appropriate content types to fulfill your content strategy. In this series, we’re breaking down...
Hamad Abdel AalFeb 11, 20212 min readWhat Is a Presentation?We’re here to help you choose the most appropriate content types to fulfill your content strategy. In this series, we’re breaking down...
Hamad Abdel AalFeb 11, 20212 min readWhat Are Motion Graphics?We’re here to help you choose the most appropriate content types to fulfill your content strategy. In this series, we’re breaking down...
Hamad Abdel AalFeb 11, 20212 min readWhat Is an Animated Video?We’re here to help you choose the most appropriate content types to fulfill your content strategy. In this series, we’re breaking down...
Hamad Abdel AalFeb 9, 20216 min read9 Examples of Effective Content Marketing CampaignsWhile advertising is still an essential part of a brand’s strategy and budget, content marketing campaigns and investments may be more...
Hamad Abdel AalFeb 8, 202111 min read5 Soft Skills to Cultivate for Crafting Better ContentLearn how to harness the power of soft skills — those non-technical skills that relate to how you work, how you interact with colleagues,...
Hamad Abdel AalFeb 5, 202111 min readDigital Marketing Courses: 20 Top Programs & Certifications in 2021Digital marketing courses can help keep you or your team on top of the latest strategies and technology. But not all are accredited or...
Hamad Abdel AalFeb 4, 20214 min readThe IKEA Effect: Why We Put Higher Value on What We Help CreateWhat is the IKEA Effect? The IKEA Effect— so dubbed in 2012 by a team of researchers from Duke, Harvard, and Tulane — is a cognitive bias...
Hamad Abdel AalJan 28, 20217 min readHow to Create Cross-Channel Campaigns: 5 Do’s, 5 Don’ts, 3 ExamplesTo effectively create a brand marketing strategy, you can’t focus all efforts on one silo. After all, while some people tend to check...
Hamad Abdel AalJan 25, 20214 min readThe Nostalgia Effect: Why We Recall the Past More Fondly Than the PresentWhat is the Nostalgia Effect? The Nostalgia Effect is a cognitive bias where people tend to recall the past more fondly that the present,...
Hamad Abdel AalJan 21, 20218 min readCustomer Retention Strategies: 5 Do’s, 6 Don’ts, and 3 ExamplesCustomer retention is providing your customers with a brand experience that keeps them coming back as purchasers and advocates. Instead...
Hamad Abdel AalJan 15, 20212 min readWhat Is a Logo Jungle?What is a logo jungle? A logo jungle is a visual grouping of logos of multiple brands. Logo jungles often are used for informational...
Hamad Abdel AalJan 12, 20218 min readHow to Leverage Press and Media Kits: Best Practices, Common Mistakes, and ExamplesHow do you create a successful press kit or media kit? Well, first you determine what your goals are and then factor in details...
Hamad Abdel AalJan 6, 202111 min read250+ Hashtags and Days of Observance for Your 2021 Social Media CalendarFind 250+ socially relevant national and international hashtags to help your brand get more engagement in 2021 with our social media...
Hamad Abdel AalJan 4, 20217 min readIs Microlearning Right for Your Content Strategy?Microlearning, or the portioning of learning units into relatively brief elements, is a buzzy word at the moment, and it’s stirring up a...
Hamad Abdel AalDec 29, 20209 min read6 Misconceptions About Storytelling in MarketingIf you have been a content marketer for a while, you know many buzzwords are thrown around haphazardly in conversations and materials....
Hamad Abdel AalDec 28, 20209 min readHow to Write a Lead: 10 Do’s, 10 Don’ts, 10 Good ExamplesWhat is a lead in writing? It’s the opening hook that pulls you in to read a story. The lead should capture the essence of the who, what,...
Hamad Abdel AalDec 22, 20206 min readHow to Explain the Value of Quality Leads to Clients (or Your Own Team)It’s an all-too-relatable circumstance for many content marketers: You’re on a call with a prospective client, and they tell you —...
Hamad Abdel AalDec 21, 202016 min readIncorporating Service Design Into Content Marketing and StrategyNo matter what label you identify with inside the content universe, the touchpoints identified in the service blueprint — and in fact,...
