The Ultimate List of Marketing Conferences in 2021 – Virtual or In-Person
Whether you lean more toward the sales or content side of digital marketing, make your own go-to list of the best marketing conferences....
What Is a Logo Jungle?
What is a logo jungle? A logo jungle is a visual grouping of logos of multiple brands. Logo jungles often are used for informational...
Meet the Teamlancers Part 2: A Veteran Freelancer Talks Teamlancing at Any Age
For the past few months, I’ve been working as part of a Teamlancing™ collaboration with a fantastic group of teamlancers from around the...
What’s a Website for, Anyway? A Content Strategy Primer
If your website is an engine for your business that powers your sales funnel and builds your brand, congratulations. Achievement...
How to Leverage Press and Media Kits: Best Practices, Common Mistakes, and Examples
How do you create a successful press kit or media kit? Well, first you determine what your goals are and then factor in details...
Email Marketing Tools Roundup: From Big-Batch to Targeted Transmissions
Even with a variety of different marketing channels and mediums today, including social media and text marketing, email is still one of...
Hyphens, Dashes, Parentheses: A How-to Guide for Proper Punctuation
In reading more books about grammar than the average person probably does, I’ve encountered many metaphors for punctuation. My favorite,...
Meet the Teamlancers Part 1: Share Your Story, Tips for Success, and More
In August, I started a new consulting position that had me working as part of a remote team located in various parts of the globe and the...
3 Smart Reasons Agencies Should Pivot Their Stance to Teamlance
Let’s be honest, the word “freelancer” used to come with a stigma attached. Some deemed it a euphemism for ‘unemployed.’ Others would...
250+ Hashtags and Days of Observance for Your 2021 Social Media Calendar
Find 250+ socially relevant national and international hashtags to help your brand get more engagement in 2021 with our social media...
Privacy Policy Compliance, Optimization Checkup for Website Owners and Advertisers
Have you noticed lately that, when you’re browsing the web, there are a lot of websites that use a pop-up to ask you to accept their...
Is Microlearning Right for Your Content Strategy?
Microlearning, or the portioning of learning units into relatively brief elements, is a buzzy word at the moment, and it’s stirring up a...
6 Misconceptions About Storytelling in Marketing
If you have been a content marketer for a while, you know many buzzwords are thrown around haphazardly in conversations and materials....
How to Write a Lead: 10 Do’s, 10 Don’ts, 10 Good Examples
What is a lead in writing? It’s the opening hook that pulls you in to read a story. The lead should capture the essence of the who, what,...
How to Explain the Value of Quality Leads to Clients (or Your Own Team)
It’s an all-too-relatable circumstance for many content marketers: You’re on a call with a prospective client, and they tell you —...
Incorporating Service Design Into Content Marketing and Strategy
No matter what label you identify with inside the content universe, the touchpoints identified in the service blueprint — and in fact,...
10 Common Phrases You Might Be Misspelling
An idiom is a commonly used phrase that has meaning as a whole, rather than just being the sum of its words. We’ve all heard them before,...
Adventures in Teamlancing Part 8: Documenting and Reporting the Highs and Lows
For the past few months, I’ve been chronicling my ongoing journey from freelancer to teamlancer. In case the idea of teamlancing is still...
Evolving a Freelance Business: Have You Had the Teamlancing ‘Aha!’ Moment?
There are a few pivotal moments in a freelancer’s career. They are the light bulbs that flicker brightly for years, reminding us of where...



















