When done right, content marketing raises the quality of available information above the junk that makes up most of the two million blog...

The best freelancers are not the ones you hire for a project, only to say goodbye when it’s complete. The best freelancers are partners....

If you ask around, most people will say they get way too much email — but when you review the numbers, results show that people prefer to...

Watching a good TED Talk can inspire your content marketing team to create really great content. A few years ago, I helped a friend of...

Every content marketer has come up against this question at least once: How much should I pay a freelancer to write this, anyway? And on...

Social channels are putting more emphasis on promoting video content than ever before, but what does that mean for you? In early 2016,...

You know you need help creating content, and you plan on hiring freelance writers to get that help. Good for you — hiring freelancers is...

In a marketing world full of B2B, B2C, KPI, ROI, and buzzwords galore, it can be difficult to remember that what we’re working toward is...

Employee advocacy is the active promotion of company content and messages via social media by staff members. Effective employee advocacy...

If you’ve been avoiding Snapchat because you didn’t want to feel like the lone creepy old person on the channel, it’s past time to...

Let me guess: You’re tired of reading “powerful” LinkedIn marketing tips that tell you how to network, how to be professional, and how to...

A staggering 20,000 people from 92 countries descended on Boston last week for INBOUND 2016, the definitive marketing event from the fine...

A few years ago, one of my friends at the University of Utah purchased a domain name for $20,000. I thought he was a little crazy and...

One problem many marketers face is the chicken-or-the-egg dilemma of content marketing: You know you need a strong content marketing...

A co-branding partnership is an alliance between two organizations that benefits both brands in terms of marketing and brand awareness,...

When content marketing began, it was a niche field that was really just an offshoot of SEO. Search marketers recognized that content gave...

Getting your CEO published on reputable third-party sites has a number of benefits, but ultimately, it all comes down to this: Customers...

I have two words for you: quality and rights. The main reasons you want to create clear contributor guidelines come down to those two...

We’re in an interesting position over here in ClearVoice blogland; week in and week out, we’re aiming to create useful and...

As a brand with growing content requirements, you probably find yourself looking to augment your content core team with external writers....