It may seem like a minor miracle that athletes, actors, and other celebrities find time in their hectic schedules to also write...

Now that every brand and company is looking for a process to create and publish owned content, many are in a position to need writers and...

A good marketer knows that content marketing is imperative to the success of their overall marketing efforts, but convincing a company’s...

Though romantic relationships are often touted as the most painful and difficult dynamics of all (thanks emotions), business partnerships...

Once upon a time on August 1, 1981, a video music channel called MTV was born. Ironically, the first music video ever played was “Video...

Although you’d think with the ubiquity of smartphones and video chat apps that everyone would innately know how to host a video...

Mozilla’s Firefox was the go-to web browser for marketers and techies for years. Tools such as SEOBook’s SEO Toolbar gave marketers a...

Even though spring cleaning has always been a ritual of every lap around the sun, with the trend of the Marie Kondo method, it’s even...

What is a brand positioning statement? A positioning statement expresses the essence of a brand with precision. This persuasive one-line...

So you want to break out of the ranks of “freelance writer” or “digital media” and find some higher-paying work in content marketing? The...

The Net Promoter Score (NPS) is a measurement standard created by Bain & Company, Inc., which has been widely adopted across industries...

“Video is WAY too expensive. We just can’t do video right now…we really want to…next year, next year.” Meanwhile, in the other marketing...

On the radio, on billboards, on TV at the end of commercials, in newsletters and social media… The slogan is what you stand for, and the...

With everyone pushing to convert traditional offices to remote offices with a distributed workforce, video conferencing is becoming the...

To improve your search rankings, you’ll need more than just backlinks. Expert Ben Beck, who uses and reviews countless martech tools,...

New year — lots of new homework assignments. If you’ve been following along with our challenge to freelance writers on how to enrich...

A B2B buyer persona represents your ideal client decision-maker. When developing your buyer persona, address all the issues and aspects...

If you’re like most freelancer writers, you’re savvy enough to know before starting a writing project, it’s imperative you put in place a...

Regardless of popular belief, SEO is still important today for any business’s online strategy. Yet one of the most important...

If you’ve been wandering around job boards in search of part-time gigs, you’ve likely stumbled across a handful of content marketing...