Hamad Abdel AalApr 17, 20174 min readBoost Email Click-Thru Rates With CinemagraphsSuch quality differences between Cinemagraphs and animated gifs are leading to a pronounced migration among email marketers over to...
Hamad Abdel AalApr 13, 20175 min readBuild Value With These Bright Methods for Content CurationCurating other branded content has the power to bring more credibility to our own brands. It also helps us build relationships that can...
Hamad Abdel AalApr 12, 20174 min readContent Marketers, Put Your CTAs Above the Fold (With 1 Huge Exception)Many a marketer has heard about the fold, but not everyone may be completely familiar with it. Understanding specifically what it is and...
Hamad Abdel AalApr 10, 20176 min readDIY Guide for HubSpot Users: How to Provide Sales Alerts via SlackUntil the birth of Slack and other conversation platforms, this was difficult. It required that salespeople watch for email alerts, or...
Hamad Abdel AalApr 5, 20175 min read6 Steps to Building an Audience With ContentAre you creating and publishing content that only talks about your organization or is filled with sales pitches for your products and...
Hamad Abdel AalApr 4, 20174 min readSave Time and Generate More Leads Like ApruveWe sat down with Matt Osborn, senior marketing manager at Apruve, a B2B credit management software service headquartered in Minneapolis....
Hamad Abdel AalMar 30, 20173 min readHow to Increase Conversions With Product Recommendation EmailsA product recommendation email shares personalized and relevant product recommendations with your customer based on the customer’s buying...
Hamad Abdel AalMar 29, 20174 min readGuide to the Rules of Attribution: How to Avoid the ‘P’ Word & Other ProblemsYou work hard to create original and compelling content and get it seen by others, and you’d never sit idly by and let someone else take...
Hamad Abdel AalMar 22, 20174 min readCopy Editing Tips for Teams Without Word NerdsA good copy editor looks at word choice, sentence structure, stylization and story flow in addition to checking spelling and grammar. But...
Hamad Abdel AalMar 16, 20174 min read4 Keys to Creating Evergreen Content That Ranks High & Drives TrafficThe best evergreen content is the holy grail of content marketing. It’s that article that consistently ranks well in search and drives 65...
Hamad Abdel AalMar 15, 20173 min readHow to Give Freelance Writers Criticism That Is Actually ConstructiveHow do editors deliver constructive criticism to freelance writers? It requires an editor to take ownership of his or her role in the...
Hamad Abdel AalMar 13, 20175 min readHow Do You Find Influencers? Marketing Technology to the RescueHubSpot infographic showcases some interesting stats related to influencer marketing: 71 percent of consumers are more likely to make a...
Hamad Abdel AalMar 9, 20174 min readBetter Salespeople: Content Marketing’s Forgotten Value PropositionFifteen years ago, the most important part of any good sales pitch was the close. These days, the idea of “closing” a sale is all but...
Hamad Abdel AalMar 8, 20173 min readFreelancers: You Should Work by the Project, Not by the HourPeople get a little weird when it comes to talking about money. It can be awkward to talk about how much you make, what you charge, which...
Hamad Abdel AalMar 7, 20177 min readA Crash Course in Influencer Marketing With Brodie SmithAn influencer marketing program is a marketing effort where a brand aligns itself with an influential individual who appeals to current...
Hamad Abdel AalFeb 28, 20174 min readStop Talking About Yourself: An Interview With Joe PulizziWhat does it mean to be a storyteller for your brand? How do you stop talking at your customers and start sharing stories that can...
Hamad Abdel AalFeb 27, 20174 min readEmojis & Marketing Emails: A Match Made in Heaven?A big shocker is that Apple and Gmail, the first and second most used email clients in the United States, support emojis in email subject...
Hamad Abdel AalFeb 22, 20174 min readFreelance Writers: 4 Easy Ways to Market Yourself and Gain ClientsBecoming a full-time freelancer does more than just enable you to say “I quit” to your nightmare boss — it may also make you happier than...
Hamad Abdel AalFeb 21, 20175 min readAMP’d Up: The Only Guide to the Accelerated Mobile Project You’ll Ever NeedAMP stands for Accelerated Mobile Project, and it’s Google’s contribution to making the internet fast for pages loading on mobile....
Hamad Abdel AalFeb 16, 20172 min readIntroducing the Activity Feed: Stay on Top of Your ContentNo more wondering who did what and when. Stay up to date on the latest actions your team has taken using the Activity Feed. You’ll see a...
