As I’ve written in the last two #MartechMonday posts, influencer marketing is important to businesses for a variety of reasons: It builds...

One of the most challenging parts of running a successful content marketing agency is finding prospects. Not just any old prospects, but...

Marketers are constantly looking for new, innovative ways to increase brand awareness, stand out from their competition, and drive more...

Big surprise. When Martech’s Supergraphic was unveiled this year, it was more mind-boggling than ever before. Lovingly nicknamed the...

Are freelance writers’ rates and quality correlated? Based on experimentation and experience, ClearVoice finds that brands get what they...

Transcript of Freelance Success Stories Podcast Meagan DeMenna:            Hello and welcome to the launch of Freelancer Success Stories....

Creating content is like penning a Hollywood blockbuster. You may pack the house on opening weekend, but by the second week, half your...

Social media obviously opened the flood gates of content, but not all of it is good (well, duh). In the sea of noise, how do you try to...

More than 2.8 billion people. That’s how many active users were on social media at the beginning of 2017. Today that number is already...

In a recent post, Jacob Warwick discussed evergreen content that ranks high and drives traffic. We collaborated with him to produce a...

How much should you pay a freelance travel writer? It depends on the level of quality you expect for your project. “You get what you pay...

Assuming you’ve been in the field of marketing for more than a year or two, you’ve likely already come to realize how noisy digital...

Using the visual medium to explain how your product or service works to people who’ve never heard of it before is easier than forcing...

Storytelling has been around as long as humans have. Hieroglyphs were used in ancient Egypt about 5,000 years ago to become one of the...

Fact: There’s no shortage of industry conferences to attend throughout the year. It’s not just marketing conferences, either....

Universities and nonprofits share two major challenges: recruiting students or supporters and raising funds to fuel their mission....

So, what are we missing here? We’re creating a healthy amount of content, going with quality over quantity. We built buyer personas...

Most marketers are at least familiar with the mind-blowing stats regarding the current data explosion. With a staggering 2+ million blog...

As I made changes, I was able to track the improvement via Google Analytics. Net Nanny was also leveraging five or six other marketing...

A few weeks ago, Douglas Karr of DK New Media sat down with our community manager, Meagan DeMenna, to present “The Agile Marketing...