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Guide to Fleshing Out a Concept

If everyone could suddenly mind-read, the content biz would surely fizzle in a sec. Until then, brands and marketers still have to master...

Guide to Pitching a Basic Article

Pitching isn’t one-size-fits-all. Each approach will vary per client, since some ask for specialized information depending on the...

How to Make Effective CTAs: The 3 Important Components

Call to action. Effective CTAs act as a prompt for your readers and potential customers. They present a way for you to elicit interaction...

How to Outsource Content Creation to a Team

Plenty of excuses get in the way of creating consistent, high-quality content for your company and your audience: blah, blah, no time;...

Polls May Change How You Use Instagram Stories

This week, polls are the latest thing on Instagram — but are they the greatest? Also, if you are like most publishers, you’ll be making...

Guide to Making a Feature-Length Listicle

Although listicles aren’t for every brand, they can help you clearly organize your ideas — and make them easily scannable by readers....

Guide to Consolidating Your Content Marketing

Having one powerful content marketing platform can save your agency time and money. Billable hours are the livelihood of any agency. By...

Customer Retention Marketing: Create a Course

In the past, only the largest companies could afford to create and maintain a customer training program; and this has been a big problem...

Guide to Blog Post Tagging

Often an afterthought, the tagging of blog posts in your content management system can become a jungle of meaningless identifiers if not...

#ProContent Podcast: Organizing Your Content

Organization. It means something different to everyone, which is why it’s such a challenge to get everyone organized together. In this...

Anticipating the Impact of 280-Character Tweets

This week, Twitter doubles down on longer tweets. Also, MailChimp shows it isn’t monkeying around by adding Google Ads; two out of three...

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