This week, Facebook’s Explore Feed could force brands to change how they use the channel. Also, Twitter is hoping to cash-in on short...

Motion graphics are digital assets that move or create the impression of movement on a website or social media post. Motion graphics...

If everyone could suddenly mind-read, the content biz would surely fizzle in a sec. Until then, brands and marketers still have to master...

Guest Speakers Brittni Kinney, VP of Influence & Co. Meagan DeMenna, Community Manager, ClearVoice Overview Creating consistent content...

Does humor sell, if it’s well done? Definitely. There are brands who push the limits, create outrageous spokespeople, and achieve...

New functionality might get people (and brands) to use Facebook Stories after all Even though Facebook Stories have been anything but a...

Pitching isn’t one-size-fits-all. Each approach will vary per client, since some ask for specialized information depending on the...

Are some of your customers dropping off because of confusion about one of your services or products? Introducing a course about that...

Call to action. Effective CTAs act as a prompt for your readers and potential customers. They present a way for you to elicit interaction...

Plenty of excuses get in the way of creating consistent, high-quality content for your company and your audience: blah, blah, no time;...

This week, polls are the latest thing on Instagram — but are they the greatest? Also, if you are like most publishers, you’ll be making...

Countless studies and reports have supported buzz that Arizona is one of the fastest-growing technology hubs in the country. Industry...

Although listicles aren’t for every brand, they can help you clearly organize your ideas — and make them easily scannable by readers....

Having one powerful content marketing platform can save your agency time and money. Billable hours are the livelihood of any agency. By...

In the past, only the largest companies could afford to create and maintain a customer training program; and this has been a big problem...

Technology and startup cultures have acquired reputations for being less inclusive and less employee-centric than other fields. One only...

Often an afterthought, the tagging of blog posts in your content management system can become a jungle of meaningless identifiers if not...

Organization. It means something different to everyone, which is why it’s such a challenge to get everyone organized together. In this...

This week, Twitter doubles down on longer tweets. Also, MailChimp shows it isn’t monkeying around by adding Google Ads; two out of three...

The ancient Greeks had two ways to express time: chronos and kairos. Most of us are familiar with the former. Chronos is the sequential...