How Hiring a Professional Writer Helped a Specialized B2B Grow
Getting started with content marketing might seem daunting to some business owners, particularly those who have smaller businesses. But...
What Facebook’s New Advertising Principles Manifesto Means for Your Brand
What your brand needs to understand about Facebook’s advertising principles manifesto After a few tumultuous months — which included some...
Google Hopes for a #SmallThanks to Change the Local Search Game
Google’s #SmallThanks is the latest tool in continued effort to overtake Facebook With as much attention as Google receives, it’s...
The Importance of Building Relationships With Your Freelance Writers
Solid, long-term relationships are important in most any business, but perhaps nowhere as much as with freelancers. And although managing...
Getting Ahead of Martech Disruptions in 2018: Voice Search and Autonomous Cars
Each new year brings many of the same marketing challenges and technology opportunities, but a new year can also bring some surprising...
Facebook’s New Study Might Change How You Use Direct Messages
This Facebook study will convince you to use direct messages in your marketing efforts. In a just-released study, the Facebook Messenger...
#ProContent Podcast: Fostering a Healthy Working Relationship Between Writer, Editor and Client
We get it. Working relationships aren’t always the easiest to maintain; especially when you’re working in different timezones. You get...
WordPress Plugins to Easily Repost and Repurpose Old Content
Should you repost and repurpose old content? With more businesses generating content, the competition for readers and viewers has...
Mastering Online Surveys to Feed Your Content and Credibility (and Avoid a Twitterstorm)
Whether it’s blogs, infographics, white papers or social media, your marketing lives and dies based on the content you produce and share....
Tweet to the Limit Effectively: 5 Paths for Using Your 280 Characters
It finally happened. And tweets went out. Some users are happy, others far from it. But, love it or hate it, Twitter has now doubled the...
What Twitter’s 280-Character Limit Means for Brands
As the year nears to its end, content marketers who are looking to finish up with a strong fourth quarter need to keep up with every...
Website Rebranding Strategy: Survival Guide for Content Marketers
Website rebranding takes time, consideration and planning. Before you get started, consider the business reasons and goals for a rebrand....
The Niche Freelancer: What It Takes to Be a Tech Writer
To become a successful freelance technical writer, it’s important that you hone both your writing and technology skills in the area of...
Key Takeaways From CMI’s Latest B2B Report
The successful content marketer is able to adjust tactics, while remaining true to strategy. Check out this week’s top news for ideas...
How to Create a Content Marketing Strategy for Social
To create a content marketing strategy for social, content marketers must change their mindset. Social media isn’t simply a means for...
Personal Productivity Tricks for Self-Supervising Creative Producers
Early in my career, the VP Marketing at a new workplace shared his most important bit of practical advice: “Just get one thing done every...
New Facebook Transparency Rules for Ads
The content marketer who is flexible and can adjust tactics based on new updates and opportunities stands out among peers. Check out the...
Generate More Foot Traffic for Your Business With Facebook Messenger Games
The holidays are the perfect time to have a little fun with technology. People are in the mood for a break from the expected routine. A...
How to Streamline the Content Creation and Approval Process With Your Clients
You trust your team to get their work done on time. In a pinch, you know you can count on them to rush through a project and meet a tight...