Why Presidents Day Became More of a Marketing Thing and Not a Civic One (Really?)
Officially, Presidents Day doesn’t exist. Okay, it does and it doesn’t. While attempts to pass a federal bill designating an official...
Officially, Presidents Day doesn’t exist. Okay, it does and it doesn’t. While attempts to pass a federal bill designating an official...
Last holiday season, I watched with interest as three discussions unfolded in parallel: two in different groups of current and past...
Writers work from home a lot. As much as we love clutching $5 lattes while pounding out brilliant passages at Starbucks for our legions...
Snapchat’s rollercoaster week leaves users, analysts confused about its future After a stellar 2016, in which it became the channel du...
Voice-search technology via smartphones and smart speakers has begun to revolutionize the way people search for and engage with...
Is your company stuck in a social media bubble? As you begin the new year, you may be feeling limited and frustrated because you’re only...
Marketers have historically loved Valentine’s Day even more than consumers do — because we know, there’s nothing like social pressure to...
Because everyone eats, the interest in talking and learning about food is universal. And in most places, it’s become accepted that even...
At a recent game night at my friend Mio’s house, he often interrupted the game and shouted commands to his Amazon Alexa. Every now and...
#ItsATideAd campaign. But despite the game (and associated ads) getting the bulk of the attention in recent days, there is still a lot...
As a marketing team, you want to make the most of digital data and leverage the online marketplace to the benefit of your business. Your...
This week — specifically, the first week of February — is a big one in the context of modern-day advertising and marketing. The Super...
Guest Speakers Neal Schaffer, Author, Speaker and Consultant @NealSchaffer Jacob Warwick, Founder and CEO of Think Warwick, @JacobWarwick...
David Nadelberg, founder of ‘Mortified’, says, “The thing I always say is and it sounds really simple: If you want someone to talk about...
Three reasons to be optimistic about Facebook’s news feed changes The doom and gloom that has surrounded the announcement of Facebook’s...
Bitcoin and content marketing? Where’s the relationship? Blockchain. If you’ve heard of blockchain, it was likely in connection with...
Podcasts provide individuals and brands with the opportunity to conduct storytelling by audio. Savvy podcasters develop a standard...
If “content is king,” funny content marketing must be the supreme emperor. It’s clear that comedy sells, so it’s time for you to build...
As the most comprehensive vehicle-history database in North America, CARFAX has become the #1 place where millions of car buyers and...
Here’s what to expect from Instagram in 2018 You would forgive Instagram if it took a few months to catch its breath after a whirlwind...