Gifting for Gratitude: Generous Gestures Never Go out of Style With Clients
Last holiday season, I watched with interest as three discussions unfolded in parallel: two in different groups of current and past...
Who Scores Better at Being an Editorial Assistant: Alexa or Siri?
Writers work from home a lot. As much as we love clutching $5 lattes while pounding out brilliant passages at Starbucks for our legions...
Redesign Fallout: Is It Smooth Sailing for Snapchat — Or Time to Abandon Ship?
Snapchat’s rollercoaster week leaves users, analysts confused about its future After a stellar 2016, in which it became the channel du...
A Fireside Chat With Alexa on the State of Her Voice-Search Technology (and Social Skills)
Voice-search technology via smartphones and smart speakers has begun to revolutionize the way people search for and engage with...
How to Burst the Social Media Bubble With Lookalike Audience Matching
Is your company stuck in a social media bubble? As you begin the new year, you may be feeling limited and frustrated because you’re only...
How Brands Warm Up to Valentine’s Day: Classic to… Um… Soggy Campaigns
Marketers have historically loved Valentine’s Day even more than consumers do — because we know, there’s nothing like social pressure to...
The Niche Freelancer: Tackling the Crowded Smorgasbord of Food Writing
Because everyone eats, the interest in talking and learning about food is universal. And in most places, it’s become accepted that even...
Writing for Listeners (and Smart Speakers): Four Writers for Radio Share Their Craft
At a recent game night at my friend Mio’s house, he often interrupted the game and shouted commands to his Amazon Alexa. Every now and...
Study Reveals Three Characteristics Your Content Needs for Supercharged Effectiveness
#ItsATideAd campaign. But despite the game (and associated ads) getting the bulk of the attention in recent days, there is still a lot...
How to Audit Your Martech Stack and Eliminate Bloat in 2018
As a marketing team, you want to make the most of digital data and leverage the online marketplace to the benefit of your business. Your...
Let’s Flashback to Buzzed-About Super Bowl Commercials of the Past Decade
This week — specifically, the first week of February — is a big one in the context of modern-day advertising and marketing. The Super...
#ProContent Podcast: Content That Generates Social Attention
Guest Speakers Neal Schaffer, Author, Speaker and Consultant @NealSchaffer Jacob Warwick, Founder and CEO of Think Warwick, @JacobWarwick...
How the Creator of the ‘Mortified’ Phenom Turned America’s Diaries Into a Global Movemen
David Nadelberg, founder of ‘Mortified’, says, “The thing I always say is and it sounds really simple: If you want someone to talk about...
See the Bright Side of Facebook’s Gloomy News Feed Forecast
Three reasons to be optimistic about Facebook’s news feed changes The doom and gloom that has surrounded the announcement of Facebook’s...
Bitcoin, Blockchain, Content Marketing: How They Connect, Why It Matters
Bitcoin and content marketing? Where’s the relationship? Blockchain. If you’ve heard of blockchain, it was likely in connection with...
The Niche Freelancer: Stories in Sound, From NPR to Podcast Producing
Podcasts provide individuals and brands with the opportunity to conduct storytelling by audio. Savvy podcasters develop a standard...
How to Use Comedy to Tell a Better Story and Hook Customers
If “content is king,” funny content marketing must be the supreme emperor. It’s clear that comedy sells, so it’s time for you to build...
Rev Up Your Productivity and Streamline Your Content Creation Like CARFAX
As the most comprehensive vehicle-history database in North America, CARFAX has become the #1 place where millions of car buyers and...
What Will Instagram’s Encore Be in 2018?
Here’s what to expect from Instagram in 2018 You would forgive Instagram if it took a few months to catch its breath after a whirlwind...