What is a customer story? A customer story is a way of telling a client success story in an engaging fashion by demonstrating the results...

What is a nofollow link? A nofollow link is a link with some extra code in it that tells search engines not to “follow” it to the page...

What is a meta description? A meta description is a snippet of code on each page of your website that tells search engines and other...

What is a meta title? A meta title is a snippet of code on each page of your website that tells search engines and other applications...

What is brand awareness? Brand awareness is consumers generally knowing of a brand, i.e., being familiar with the name. This is the first...

What is public relations? Public relations (PR) is the practice of creating a positive public image for a company or person through...

What is a landing page? A landing page is a standalone web page that brings attention to a clear-cut brand offering (product or service)...

What is an enterprise business? An enterprise business is for-profit in status and usually a start-up in nature, often a sole...

What is media relations? Media relations is a form of public relations. The goal of media relations is to educate the media (newspapers,...

In a 2018 “Wired Guide to Emoji,” writer Arielle Pardes wrote that emojis, designed to “add emotional nuance to otherwise flat text,” are...

There are a few things that separate us from our closest primate cousins, the bonobos and chimps. Even though bonobo brain circuitry has...

What is top-of-funnel (ToFu) marketing? Top-of-funnel marketing is a strategy that aligns with the earliest “awareness” stage of the...

What is a brand footprint? A brand footprint is comprised of the unique and meaningful attributes that make it appealing to consumers or...

What is gated content? Gated content is any content such as white papers, long-form blog posts, infographics, webinars, videos, and...

There’s no denying the instant joy and bubbly feelings we get when viewing an adorable talking puppy or kitten video, photo or meme....

What is a unique selling proposition (USP)? A unique selling proposition is simply the business version of an elevator speech.  A USP is...

What is shopping cart abandonment? Shopping cart abandonment is when a potential, current, or returning customer begins an online order...

While I’m mostly a lifestyle and business writer, over the past few months, I’ve been delving into financial writing where one of the...

What is an engagement rate? In digital social media marketing, an engagement rate is a reflection of how much interaction your audience...

What is beacon marketing? Beacon marketing is the use of small devices (known as beacons) to target customers exactly where they are,...