Should You Solicit Social Shares? Data Says… (2 of 2)
This is part two of a two-part series evaluating the practice of soliciting shares in your marketing content. In part one we presented...
Seven Studies on How Diversity and Inclusion Make for Better Marketing
In a rapidly changing world, representing diversity in advertising and marketing is a never-ending challenge. Diversity and inclusion...
Becoming an Influencer: The Six-Month Guide to Building a Following (4 of 5)
As influencer marketing continues to reach and attract mass markets, journalists are eying the idea of creating a social media wave of...
What the Facebook Video Lawsuit Means for Your Marketing Efforts
There are only two ways to guarantee that you stay up to date on the most important content marketing news. One: spend all day every day...
Curated vs. Created Content for Social Strategy
Are you tired of hearing the overused phrase “content is king”? Yes, it is used quite frequently and probably brought up in every...
Should You Solicit Social Shares in Your Content? Survey Says… (1 of 2)
This is part one of a two-part series evaluating the practice of soliciting shares in your marketing content. Be sure to read next week’s...
Becoming an Influencer: Advice From Journalists Who Are Both Writers and Influencers (3 of 5)
As influencer marketing continues to reach and attract mass markets, journalists are eying the idea of creating a social media wave of...
Video Ad Spend Balloons by 30 Percent in 2018: Are You Keeping Up?
It is a remarkable time for those involved in marketing. Never has there been more tools, tactics, and opportunities available to...
Do You Hate Your Customers? Five Signs You Might… and Companies to Lead You Back to the Loving
A thing that most successful brands, especially successful breakout brands, have in common: They know their customers; they understand...
How Social Transparency Tools Help You Overcome Consumer Skepticism
Content marketing continues to grow more difficult. We are overwhelmed with information in today’s digitally driven world. As a result,...
Becoming an Influencer: The Pros and Cons of Being an Influencer (2 of 5)
As influencer marketing continues to reach and attract mass markets, journalists are eying the idea of creating a social media wave of...
5 Things You Need to Know About Google+ Shutting Down (Surprised It Still Existed?)
No matter how long you have been involved in the content marketing game, there is always more to learn. That’s why we publish Content...
Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses
In major cities, content marketing agencies often define and hone their practice areas, core competencies, and the industries in which...
5 Ways to Improve Your Page Load Times in WordPress (and Increase Conversions)
Have you ever encountered a website or webpage that was frustratingly slow to load? You probably waited while a couple of seconds passed,...
5 Tips for Picking the Right Social Media Platform for Your Business
Whether you just started your business or you have an established company, you might be asking yourself whether or not you should be on...
Becoming an Influencer: A Look at the Emergence of the Influencer (1 of 5)
As influencer marketing continues to reach and attract mass markets, journalists are eyeing the idea of creating a social media wave of...
Google Discover — An Evolution in Search or an Intrusive Use of Data?
In theory, content marketing is easy. Provide people with content that they like, build rapport, and make customers. Unfortunately,...
8 Long and Costly Shortcuts: The Worst Mistakes Marketers Make While Trying to Sidestep Content Mark
When Google decided that a key factor in assigning domain authority would be the quality and post frequency of a URL’s original content,...
Customer Messaging Platform Showdown: Drift vs. Intercom
An effective customer messaging platform can help with marketing efforts — turning customers into brand advocates — and can save your...