Finish What You Started: How to Avoid Task Paralysis
We’ve all been there. A huge deadline is looming and you’re so focused on doing the job perfectly that you freeze up completely and leave...
What Are the Best ABM Tactile Marketing Solutions? PFL vs Sendoso vs Alyce: Reviewed
If you read our article about tactile marketing, then you might be curious to learn which tools are available on the market to make...
How to Stop Obsessively Checking Your Email in Four Steps
Lindsay Tigar is a travel and lifestyle journalist who built her career remotely while exploring more than 23 countries for two years....
A Writer’s Work Plan: Diagramming and Mapping Out Your Mind Before Writing
In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research...
On Deadline: A Freelancer’s Guide to Turn Everything in on Time
You unloaded your dishwasher, organized your spice cabinet and sorted through the mail on your dining room table. You could easily find...
8 Important Things Your Team Wants to Tell You (But Won’t)
Do you have any interest in finding out what your employees and freelancers really think of you? Do you avoid sites like Glassdoor? If...
How to Write More Engaging Content
Writing engaging content is crucial to building long-term content marketing success — yet, it is no easy task. In fact, the strength of...
Google Analytics vs. Quantcast: Which Analytics Platform Is More Powerful?
Over the years, “big data” has shifted to focus more on actionable data. To accurately capture actionable data, marketers, agencies and...
How to Move From a Five-Day Workweek to a Four
Lindsay Tigar is a travel and lifestyle journalist who built her career remotely while exploring more than 23 countries for two years....
Research Like a Pro: The Professor’s Guide to Smarter Writing Research
In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research...
Don’t Edit Your Own Work (But Double-Check These 9 Things Before You Press Send)
It’s the rule: Don’t edit your own work. This doesn’t get you out of the responsibility of being both the first and last eyes on your...
Interview the Boss, Like a Boss: 10 Tips for Getting the Best From the C-Suite
One of the challenges of working in branded content is that you’re constantly chasing down and interviewing senior executives —...
Old School Meets New: Why Tactile Marketing Is Your Secret Weapon
Many businesses struggle with effectively reaching customers in today’s digital age. With consumers constantly being online, whether via...
How to Blend Your Voice With a Brand’s Voice
When you write, you sound precise and witty. The brand that just hired you wants to sound perky and optimistic. You are all about long,...
Rules of Maintenance: The Writer-Editor Relationship
“‘Editing is often not gentle,’ but if there’s an inherent (perhaps essential) violence in editing, it’s largely hidden from the reader,”...
2019 Survey Results: What’s Your Biggest Challenge With Content?
Whether you’re a marketer or not, engaging in active listening can be one of the most important methods to broaden your learning. So...
5 Writers Share How They Switched Their Freelance Niche (And How You Can Too!)
Much like the favorite book you never want to end, a career in writing will hopefully feature many chapters. And while some people know...
How to Create Targeted Content for Every Stage of Your Marketing Automation Funnel
We automate so many things in our life — online grocery shopping, scheduling a monthly cleaning lady, monthly credit card auto payments...
8 Proven Ways to Make Readers Pay Attention to Your Promo Writing
Imagine this: Your organization has just released a new product or is anxious to announce a new initiative. Your giddy executives call...



















