Landing Page Builder Review: Hubspot vs. Unbounce vs. Instapage vs. Optimizely
Building high-performing landing pages is a priority for many marketers — and for good reason. If you read our article about the...
7 Writing and Grammar Podcasts to Help You Fine-Tune Your Craft
Writing can be a lonely profession, especially if you work remotely. Sometimes we all need to hear other voices from people who...
Umberto Eco’s 10 Rules on When and How to Quote
In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research...
7 Persuasive Copywriting Hacks That Will Lead to More Conversions
If you can persuade visitors, you have a good chance of getting them to take action — to click, learn more, or buy — all actions that...
CMOs on How Freelance Writers Can Be an Extended Part of the Company
Sure, signing a one-month project is extra income — and a new challenge. A three-month gig is even better since you can plan ahead with...
How to Give Writers Feedback: 8 Real-Life Notes Revised to Get Better Results
Not every marketer has the luxury of time — or the gift of patience. When it comes to giving feedback on a project, some folks can’t help...
The Top Four Landing Page Builders to Help Boost Conversions
Landing pages are an extension of your overall content marketing strategy. Therefore, creating and building new landing pages to promote...
A Tax Attorney on the Smartest Choices a Freelancer Can Make
From the look of our Instagrams and our plethora of online clips, the lifestyle of a freelance writer seems mighty glamorous. We make our...
Roadmap Your Writing: A Secret Title, a Fictitious Introduction and More
In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research...
Feast, Not Famine as a Food Content Freelancer: Tips From a Branded Mag Editor
The food writing world is always competitive, with the traditional editorial market shrinking and growing poorer every day. Yet, for a...
How to Build a Year-Long Plan Around Content Marketing
One of the greatest hurdles for content marketing freelancers is convincing a company to not only invest in your services once — but for...
Community Management vs. Social Media Management: What’s the Difference?
When asked about the difference between community management and social media management, do you turn to Google or your in-house social...
Secret Treasures of the AP Stylebook: Important Updates You May Have Missed
When was the last time you ever gave yourself a nice, leisurely chunk of hours to peruse the latest edition of the AP Stylebook? To check...
Cultivating Old Sources for New Stories: Treat Them Like Your First Love
In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research...
How to Write Epic Product Descriptions With ADEPT Narrative Lines (Even for a Used Couch)
In a crowded marketplace, sometimes all you have is spin. So use it — even for something as mundane as selling a used couch. Don’t...
How to Convince Clients to Invest in Long-Term Content Marketing
More than ever, talented wordsmiths are using their skills to spread far and wide across industries. A journalist’s gig used to be to...
Improving Your Google Ad Quality Score: How to Make Pay-Per-Click Campaigns a Success
We would all love to rely on our own masterful organic content marketing strategies to attract and retain customers, but the truth is...
Reality Check: Full-Time #FreelanceLife Isn’t for Everyone
The freelance lifestyle is coveted — no boss, a short work week, mid-week Instagrammable vacations that don’t require you to submit...
We Love Libraries: A Writer’s Endless Treasure Trove for Ideas
In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research...



















