5 Visual Storytelling Methods Writers Should Embrace in the ’20s
The last time the ’20s rolled around, jazz, flappers, and Al Capone were a thing. It was a century ago, but each still serves as an...
7 Expert Tips to Help You Avoid Common Buyer’s Guide Mistakes (Part 5 of 5)
How do you make a buyer’s guide to strengthen your brand? We’ll provide you with tried-and-true tips and go into detail over a series of...
Creating Higher-Impact Content With Predictive SEO Planning
Ask most hardworking content marketers where they spend the majority of their time and you’ll continue to hear that it is spent creating...
Think Like an Investigative Journalist to Improve Your Writing
“Either write things worth reading or do things worth the writing.” — Benjamin Franklin As freelance writers, we need to do both. If we...
Difference Between Vision and Mission Statements: 25 Examples
Definition of vision and mission: A vision statement focuses on tomorrow and what an organization wants to ultimately become. A mission...
Falling in Love With 2020’s Design Trends
Valentine’s Day is about expressing love, whether it is for your special someone, your family, or your friends. All kinds of love deserve...
How Freelancers Can Stay Relevant as the Gig Economy Grows (Part 4 of 5)
As we look to a new decade, it’s time to reflect on the evolution of the gig economy and what these changes mean for freelancers. In part...
The Ultimate Guide to Open-Ended Questions vs. Closed-Ended Questions
What is an open-ended question? An open-ended question is one that can only be answered by a unique thought or statement in someone’s own...
9 Reasons You Might Need a Content Creator for Your Next Brand Initiative
Even if your in-house team is fantastic, your PR agency is reliable, and you’ve got a laundry list of influencers who want to work with...
How to Spot Deepfakes and Fake News: Tips and Detection Tools
What is a deepfake? In essence, it’s a video altered using the latest AI showing someone saying or doing something they never said or...
10 Time-Saving Tools for Freelance Business Owners
Early in your entrepreneurial career, it is not uncommon to be the business development lead, social media strategist and manager,...
3 Ways to Drastically Improve Your Headline Writing
We’ve all been there. You have a piece of content that’s absolutely brilliant, yet you’re still unsure of how to write the perfect...
How to Set Long-Term Goals for Your Business (Part 3 of 5)
As we look to a new decade, it’s time to reflect on the evolution of the gig economy and what these changes mean for freelancers. In part...
Creating a Foundation for Your Buyer’s Guide (Part 4 of 5)
How do you make a buyer’s guide to strengthen your brand? We’ll provide you with tried-and-true tips and go into detail over a series of...
How to Keep Your Blog Relevant and Successful — an Interview With Andy Crestodina
You may have heard of a guy named Andy Crestodina. If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog...
5 Undeniably Smart Direct Mail Takeaways From the Sears Roebuck Catalog
I recently purchased a vintage Sears Roebuck catalog to display on a shelf in my office. My thinking was, what better conversation...
Feeling Freelance Fatigue? Consider a Solo Writing Retreat
Today may be National Groundhog Day, but if I have my way, I won’t be seeing my shadow, and I certainly won’t have time to check if ol’...
7 Predictions for Freelance Work in the Next Decade (Part 2 of 5)
As we look to a new decade, it’s time to reflect on the evolution of the gig economy and what these changes mean for freelancers. In part...
6 Times When Case Studies Can Help You Win New Business
The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing...



















