What is return on ad spend? Return on ad spend, also known as ROAS, measures the financial results of paid ads you’ve placed for your...

What is pay per click (PPC)? Pay per click is mixing advertising with digital marketing. It involves placing an ad on a search engine or...

What is paid advertising? Paid advertising is just what it sounds like: ads that you pay to place. In exchange for a fee, you can...

What is native advertising? It’s a paid-for piece of content designed to match the existing content of a site. The best native serves two...

What is earned media? Earned media is when a member of the media discusses a product, individual or company through their preferred...

With each monthly update we’ll add several new marketing trends and examples to the top of the list, while letting older updates...

The wait is almost over folks: Google is about to launch its new page experience update. This includes Core Web Vitals, which is what the...

What is market segmentation? Market segmentation is a process in which prospective buyers are grouped together based on their similar...

It is my firm belief that our entire society would be better off if we had all watched more ‘Schoolhouse Rock’ as children. The way I see...

What are website cookies? Website cookies are small text files that internet browsers store on your computer. They are used to identify...

What is customer acquisition cost? Customer acquisition cost is the price of winning a new customer or client for your business. Customer...

What is a drip campaign? A drip campaign involves creating a series of emails to be automatically delivered at very specific times and...

What is a response rate? A response rate is the number of valid replies received from a given campaign, typically expressed as a...

What are value drivers? They are specific identifiers that make your product unique and set it apart from your competition. These aren’t...

What is thought leadership? Thought leadership refers to positioning yourself as an expert in your niche and as someone who is a reliable...

What is niche marketing? Niche marketing is the strategy of precisely defining one or more small segments within a larger customer...

What is a conversion path? A conversion path is a guided journey a potential customer takes on your website to meet your goal. This path...

What are rich snippets? Rich snippets are Google search results with more information than a standard result. They’re more visually...

What is evergreen content? Evergreen content elaborates on foundational concepts, core products or background surrounding your company’s...

What is the sales cycle? The sales cycle includes all the activities that a company performs when selling products or services to...