In the tenure of a traditional career, the path is usually (somewhat) clear. You start from one level, you meet a certain amount of goals...

What is vertical content? Vertical content is content that appeals to a business niche. Verticals are major categories or themes near the...

You create mindful content. After all, you’ve embraced the results of a detailed content marketing audit, hired a branding firm to polish...

In the rush to meet deadlines and churn out newsletters, social copy, articles, and blogs for your many clients, it is not uncommon to...

In every smart marketer’s toolkit is a winning elevator pitch. After all, at the heart of your job is the ability to sell your services...

In the industry of social media marketing, jargon is used loosely and things can change quickly. If you have ever found yourself confused...

“The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” — Socrates. Well, not that...

In the world of content creation and copywriting, there’s often a moment when you’re faced with balancing the initial giddiness of taking...

Content creation is the intentional, strategic process of crafting text and visuals that align with the core interests of your audience...

What is core content? Core content is a piece of content that is essential to your business offerings. It is the highest content level in...

It can be the most dreaded part of freelancing — tax preparation. But taxes don’t have to bring nightmares. It only takes a bit of...

There’s nothing quite as exciting — or terrifying! — as starting your own business. With so many unknowns ahead of you, one area that is...

Email is an essential part of modern business — no matter if you’re a content writer, a marketer, a designer or anything under the sun....

It’s the dream of many creatives and authors: seeing their big idea and characters take to the biggest screen of all in Hollywood. What...

Since Instagram launched IGTV in the summer of 2018, it has continued to adapt, alter, tweak, and adjust the tool’s features to make it...

When it comes to creating content online the baseline of knowledge varies widely. Which is to say that there isn’t a baseline of...

“So… what does your company do?” It’s a question that can either thrill or haunt a marketer. The savvy give a quick elevator pitch...

What is phygital marketing? Phygital marketing is a blended customer experience where digital applications relate to the physical world...

Read our comprehensive guide on how to start an LLC, including defining the differences between a sole proprietorship and an LLC as well...

As with writing anything for your business, you want to attract your people. Not all people. When you are so close to a project it can be...