Content is an umbrella term encompassing the various ways we share written, audio and visual communications. From articles and podcasts,...

Big data may sometimes have a negative connotation associated with it, but if you are a marketer, the term big data shouldn’t be scary....

What is pillar content? Pillar content is a niche-focused content series. Content pillars include a comprehensive top page or asset that...

When you become a freelancer and take on clients, you quickly realize what other roles you instantly take on: cheerleader, counselor and...

What is good writing? The answer is, of course, subjective. What isn’t, however, is that you know it when you see it — because it keeps...

We’ve all been there; you’ve researched, planned, predicted, created and implemented a content plan so brilliant and robust that it’s...

Bringing on extra help makes sense at this point in your business growth. As you scale your content production, hiring freelancers to...

What is a content campaign? A content campaign is a goal-focused content initiative. Content campaigns are in the middle of the brand...

Which content creation tools should you use? Explore popular tools that help content producers and marketers create media: email...

I’ve long been a collector of motivational quotes. And just like lyrics to a favorite song, I can recite from memory quotes that have...

Even before the current crisis, remote work has been a solid growing trend since broadband entered our homes and Wi-Fi flooded coffee...

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation,...

What is a content franchise? A content franchise is a recurring series built around a theme, topic, story — or produced by a particular...

What is SWOT analysis? As a tool for strategic planning, SWOT analysis is a review of your company’s or organization’s Strengths,...

What inspires you and sparks your creativity? Perhaps exploring new museums around the world or visiting libraries that offer an endless...

I often see discussions among creative freelancers and agencies about the pros and cons of doing rush jobs. Some people enjoy them, some...

A content plan is comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in your...

What is a content hub? A content hub is an organized collection of content. This content repository is deeply rooted in brand experience...

Struggle with creating rich video content? Not sure how to put your mobile phone to use in marketing? In this guide, Ben Beck introduces...

Freelancing after 50 has its own unique challenges and opportunities. Here’s why boomers are choosing to freelance, 10 ways they can...