Traditional outlets are dying daily. All the tried-and-true PR events, product launches, and cocktail meet-ups can no longer be...

Like most content marketers, you came bouncing into 2020 with big goals and shiny pigtails. Then the year morphed into the “new normal.”...

Health care marketing funnels can be used to map out a happy path for every segment of your audience, helping to guide them on their...

When most of us thought about career development in the not-so-distant past, it generally involved a fairly similar path: improve what...

While freelancers are used to a natural ebb and flow in their business, this year has been more of a rollercoaster than others. In the...

When networking used to be built around live events, you had to remember to capture content — in fact, to make sure you got everything,...

At this point in the content marketing game, you know what it takes to gain serious traction. To drive more relevant traffic to your...

Content is foundational to bringing digital experiences to life. How might content creators ensure that these experiences are not only...

One of the more challenging aspects of our ever-evolving work lives is introducing a somewhat radical new concept to clients or...

Today’s gig economy has grown significantly across the globe. Many American businesses and workers are utilizing the gig economy model...

A freelancer friend recently commented that before last week he’d never heard the word teamlancing before. Yesterday, he received two...

If the unexpected turn of events throughout 2020 has taught us anything, it’s the old adage that there is strength found in numbers....

Most people have heard the phrases “jack of all trades” and “master of one.” But how can this be applied to freelancers who want to find...

Diversity and inclusion have been at the forefront of  2020 headlines. The concept not only applies to in-house talent and how companies...

Marketers who simply view YouTube as a repository (for videos that they also publish in a multitude of other locations) are missing a...

As freelance and work-from-home shift toward becoming more prevalent, direction and guidance follows right along in parallel importance....

Facebook and YouTube are the top social media channels used by adults today. In fact, social media statistics show that 69 percent of...

The gig economy is booming with growth. People are discovering the potential of owning freelance businesses, and companies are...

From ‘Jaws’ to ‘Godzilla,’ it usually takes anywhere from three people to an entire city to slay a beast in the movies. Interesting...

This article was originally published in March 2017. It has been updated to reflect new information and application features available...