Why Ad Agencies Shouldn’t Be Afraid of the F-Word: Freelance
As the CEO of WONGDOODY, a three-time Ad Age winner for “Small Agency of the Year,” Ben Wiener has seen a lot in his advertising career....
How to Share Your Brand Message on AR/VR, With a Quick Guide for Adverty
As the relevance of web browser ads fades and other types of mobile advertising lose their potency due to overuse and Facebook...
Dear Marketer: You Need an Experienced Freelance Content Network… Right Now
It’s no secret that the freelance economy is here. Freelancing is growing 3x faster than in-house jobs, and 50% of millennials are...
ClearVoice’s Survey Provides Insights on How Much Freelancers Should Be Paid
Survey provides insights on how much freelancers should be paid Ask any good freelancer, and he or she will tell you that understanding...
Blogging a Comeback: How We Rebooted Our B2B Blog From 3K to 50K+ Organic Monthly Pageviews (and Gro
Want to know how to grow b2b blog traffic? Here’s one case study — our own — to help you get more perspective on planning to win for the...
A Quick Primer on the Power of Personalization Over Your SEO
Google rolled out personalized search for everyone way back in 2009. Before that, you saw the same search results for a query as anyone...
What’s Trending? The Annual Internet Trends Report Touches on Voice Search, Freelancing
Annual Internet Trends Report touts voice, freelancing, China Reports come and go throughout the year, but there is one report that...
It’s Not Over Yet: Navigating GDPR Regulations in Your Content Marketing Efforts
After years in the making, it’s here… No, I’m not talking about the next Marvel Comics movie… I’m talking about the GDPR (General Data...
9 Podcasts and Web Series to Energize Your Content Marketing
Content marketing podcasts and web series are readily available, but free time isn’t. You definitely don’t have time to watch or listen...
Facebook’s Stories May Have a Fairy Tale Ending After All
Story time: What’s new with Facebook, Instagram, WhatsApp stories Remember those days when Snapchat Stories were the next big thing that...
Universities That Are Leading the Way in Innovative Martech Training and Courses
The four Ps of marketing are promotion, price, place… Brand awareness is important for a business because… Notice that the different...
Best Wondery Podcasts: Five Series to Tune Into, From the Next Big Podcast Network
Podcast startup Wondery claims a sweet spot in content creation and curation within the booming but highly competitive podcast landscape....
Heinz, M&M’s Show the Power of Including Digital Consumers in Your Brand Decisions
What you can learn from Heinz and M&M’s customer co-creation efforts Any company wants to have an engaged and active consumer base who is...
Planning Content for Your Fundraising Campaigns in Symphonic Movements
One of the world’s best known and frequently played symphonies, Beethoven’s Symphony No. 5 opens with four dramatic notes repeated:...
#ProContent Podcast: Unconventional Ways to Promote Content
Guest Speakers Sid Bharath, Marketing Consultant, @Siddharth87 Aaron Orendorff, Editor in Chief at Shopify Plus @iconiContent Jason Quey,...
CMO Scorecard Shows How Your Brand’s Diversity Stacks Up to Others
make needed adjustments. Sometimes all you need is a little push in the right direction. Check out this week’s content radar for the...
You Can’t Be Serious: An April Fools’ Prank Campaign Retrospective
Social media has turned April Fools’ Day into a sort of Super Bowl for online pranks. Certain companies put as much thought into creating...
Instagram Is Betting This Week’s Three Small Changes Lead to Big Results
Instagram hopes a series of small changes will yield big results Despite the current woes facing Instagram’s big brother Facebook, the...
Re-Evaluating Content KPIs in a Sea of Shifting Editorial Policies
announced this January that those days of unpaid contributor content are over. The change is due in part to the recent flood of...



















