How to Make a Buyer’s Guide for Your Brand (Part 1 of 5)
How do you make a buyer’s guide to strengthen your brand? We’ll provide you with tried-and-true tips and go into detail over a series of...
Can Content Marketing Help You Survive the Great Ad Displacement of the 2020 Elections?
Once upon a time, content marketers felt comfortable in the knowledge that the adage of “content is king” was both true and enduring....
Common Business and Legal Mistakes Podcast Freelancers Often Make
#GrowthGoals: One content creator’s forage into the podcasting space. A blog series exploring the well-intentioned attempt of a content...
How to Craft Captivating Customer Stories From Testimonials and Praise
No matter the industry, the value proposition or the call-to-action, every brand can benefit from powerful testimonials. As the — wait...
500+ Events to Jump-Start Your 2020-2021 Editorial Calendar [Template]
Special Note: This post was created before the COVID-19 pandemic. Events noted in this post or on the calendar template are not updated...
Podcast Advertising: A New Multimillion Dollar Frontier
#GrowthGoals: One content creator’s forage into the podcasting space. A blog series exploring the well-intentioned attempt of a content...
What’s the Podcast Script Beating Up Against My Chest?
#GrowthGoals: One content creator’s forage into the podcasting space. A blog series exploring the well-intentioned attempt of a content...
How Writers Can Craft Impactful Customer Stories
The mantra for hustling full-time freelancers who want to grow their income could easily be “more skills, more money.” Especially when we...
Primary vs. Secondary Sources: How to Vet, Cite and Use Sources in Content Marketing
Primary vs. secondary sources: What’s the difference? In general, primary sources are original works or firsthand accounts of...
How to Create a Podcast: A Step-by-Step Guide for Content Marketers
Podcast listeners are loyal, affluent, and educated — and regardless if you’re a B2B or a B2C organization, these are the kinds of...
Why Content Creators Turn to Podcasts as a Form of Expression
#GrowthGoals: One content creator’s forage into the podcasting space. A blog series exploring the well-intentioned attempt of a content...
Why Customer Stories Are Essential for Growth
Many founders believe they are the best people to tell the story of their company. While they might hire a stellar writer (like you!) to...
How to Perform a Thorough Content Audit in Eight Steps
Are you wasting your time and money on content marketing? Maybe. But here’s how you can change all that… Unfortunately, with the drastic...
Scaffolding a Podcast Structure: Narrative or Conversational? Fiction or Nonfiction?
#GrowthGoals: One content creator’s forage into the podcasting space. A blog series exploring the well-intentioned attempt of a content...
How to Write a Call to Action People Actually Want to Click
What is a CTA? In marketing, a CTA is a “call to action” or the compelling language used to get a consumer to click a button or link, or...
Why It’s Important to Define Your Audience When Making a Podcast
#GrowthGoals: One content creator’s forage into the podcasting space. A blog series exploring the well-intentioned attempt of a content...
How to Define the 11 Content Levels of Your Brand Experience
A content level refers to the level of content in a brand hierarchy. Higher levels are more rooted in your core brand experience, while...
10 Types of Content Writers and When to Use Them
What types of freelance content writers do you need? The answer to that question depends on the business goals for the content you want...
Hopping on the Podcast Caravan With One Foot Still Dangling Off
#GrowthGoals: One content creator’s forage into the podcasting space. A blog series exploring the well-intentioned attempt of a content...



















