Most of the modern workforce’s dream is to move to a remote office setup — whether to spend more time with family, live in a more...

It may seem like a minor miracle that athletes, actors, and other celebrities find time in their hectic schedules to also write...

Now that every brand and company is looking for a process to create and publish owned content, many are in a position to need writers and...

What is a brand positioning statement? A positioning statement expresses the essence of a brand with precision. This persuasive one-line...

On the radio, on billboards, on TV at the end of commercials, in newsletters and social media… The slogan is what you stand for, and the...

Personalized video marketing is still in its infancy, but we break down the basics for making the most of this new tactic and highlight...

What is Freytag’s Pyramid? Devised by 19th century German playwright Gustav Freytag, Freytag’s Pyramid is a paradigm of dramatic...

With multiple network shows in the pipeline and too many hit podcasts to count, Wondery is making good on the attention-grabbing promise...

In high school, as I was preparing to apply to journalism school and prepare to conquer the media — I scribbled a byline bucket list into...

What is a boilerplate? A boilerplate sums up the compelling story for a brand in a clear, standby description that can be easily included...

Different assignments, different rates, but same freelancer. Do really value and understand your freelancers’ time? If you need to better...

Keys for writing someone else’s bio: Keep it succinct, start with current role and responsibilities, don’t get hung up on dates, and...

As an experienced marketer, you already know how important it is to stay up to date with the latest marketing trends and technology....

Do you have the essential interviewing skills that can help you write like a professional journalist? Great interviewers embrace...

Wix vs. SquareSpace vs. Weebly: Which is the best website solution for small businesses and entrepreneurs? Each has a multitude of...

Ah yes, the well-written creative brief. It’s a dying art form on par with handwritten notes and voicemail. Given shrinking bandwidth,...

Whether it is a product, a destination, a property or a person, every brand wants to share their unique proposition with the masses. Or...

A case study is an valuable content asset that mature marketing organizations should develop for use in the sales cycle. To create an...

Content marketing costs 62 percent less than outbound marketing and generates three times as many leads per dollar spent. (Source: Demand...

If you were a child of the ’80s, you likely remember the ‘Choose Your Own Adventure’ book series, where you would be presented with...