It’s the rule: Don’t edit your own work. This doesn’t get you out of the responsibility of being both the first and last eyes on your...

One of the challenges of working in branded content is that you’re constantly chasing down and interviewing senior executives —...

Whether you’re a marketer or not, engaging in active listening can be one of the most important methods to broaden your learning. So...

We automate so many things in our life — online grocery shopping, scheduling a monthly cleaning lady, monthly credit card auto payments...

Imagine this: Your organization has just released a new product or is anxious to announce a new initiative. Your giddy executives call...

Business jargon is a set of specialized words and phrases used by individuals in an industry or profession. Business jargon can be a...

As with any transformation, the process from point A to point B will take time, endurance and, of course, a thick skin. For writers who...

Your company is putting a lot of spend toward a live event — maybe one that’s a standalone, produced by your company.  Or maybe you’re...

A good piece of content is like a seed. If it is planted in fertile soil (your digital eco-system), not only will your content seed grow,...

Part of what many marketers want from content creators is an instant ramp-up of ideas and different windows into the subject matter. That...

Chatbots: What are they exactly? And why are they all the rave today? If you are unfamiliar with what chatbots are and how they work, you...

Every year the widely celebrated “documented content strategy” stat orbits the marketing atmosphere. As soon as the latest research is...

What are the defining characteristics of your brand voice? What is your brand’s backstory? If your brand wrote a letter to its customers...

“How long will it take for my site to show up on Google?” is a question I get regularly from clients and students. For clients, I...

Among the many hats a marketer wears, one of the most important is communication. As a strong advocate of written communication, I’m a...

You know that ClearVoice is a user-friendly and writer-friendly platform to connect companies with marketing content creators. And, you...

No matter the size of your marketing team or company, the likelihood that you’ll need to outsource some of your marketing tasks is ever...

Marketing managers have a hundred things on their minds — from creating coupons and approving media buys to reviewing last quarter’s P&L...

Is your company’s growth slowing down? Have you reached a plateau? It’s time to refresh your marketing plan; but first, you need some...

Having a dot-com isn’t just trendy, it’s mandatory if you want to set yourself apart in an ever-competitive freelance industry. As the...