If everyone could suddenly mind-read, the content biz would surely fizzle in a sec. Until then, brands and marketers still have to master...

Pitching isn’t one-size-fits-all. Each approach will vary per client, since some ask for specialized information depending on the...

Although listicles aren’t for every brand, they can help you clearly organize your ideas — and make them easily scannable by readers....

The word “news-jack” is a term you hear every so often when it comes to content marketing, but not everyone’s clear on its true...

Ann Handley is a Very Big Deal in the content marketing world. For starters, she was the first person (we’re talking in the world) to be...

Great copywriting inspires readers to take action. That’s why marketers hire freelance copywriters to create landing pages that convince...

You work hard to create original and compelling content and get it seen by others, and you’d never sit idly by and let someone else take...

A good copy editor looks at word choice, sentence structure, stylization and story flow in addition to checking spelling and grammar. But...

As a species, humans are sure becoming attention-deficit. In fact, our attention span is shorter than ever, having dropped from… Ooh,...

Who’s familiar with the semi-regular column I write for my intrepid employer, ClearVoice? It’s called Dear Megan, and you should read it,...

There are six elements of persuasion that marketers can use to improve audience reception and actions: reciprocity, scarcity, authority,...

My indignation was palpable. Well, well, well, I thought. So it’s come to this. The object of my ire was the announcement from the...

Confession time: I have a hard time keeping the rules of “lie vs. lay” straight. It’s true. This used to be a source of shame — what sort...

We’re all familiar with the crazy cat lady, right? Well, around the ClearVoice office, I’m the crazy style lady. I don’t think anyone...

This may be a controversial statement, but I hate puns. I don’t know what there is to like about these cheesy, exaggerated and corny...

Dear Megan is tired. Not, “It’s 4 a.m., why are there naked people playing Canasta in my living room” tired (but I’ve been there); more...

As a content creator, it’s easy to get stuck in a rut. We get set on a certain content process, type, platform or theme, and before you...

Corporate ghostwriters play an important role in helping businesses feed the increasing demand for high quality, branded content. There’s...

Most days, I love my job. I get to work with words all day in the dynamic, ever-changing field of content marketing. I edit a diverse...

Greetings, Gentle Readers! This week’s not-made-up-by-me question comes to us from Sara in Phoenix. Sara writes: Oh, sweet Sara, is there...