At the heart of content marketing is the ability to help clients meet their goals. While every company will hope to gain something...

Of the following sentences, which sounds better? The article was written by Cassie. Cassie wrote the article. Different people can have...

Studying verb tenses is a common experience for people learning a second language, however, I find English speakers and writers don’t...

It is my firm belief that our entire society would be better off if we had all watched more ‘Schoolhouse Rock’ as children. The way I see...

There’s no denying the instant joy and bubbly feelings we get when viewing an adorable talking puppy or kitten video, photo or meme....

One of humanity’s major adaptive advantages is that we live in social groups, writes Lisa Feldman Barrett in her book ‘How Emotions are...

How many times have you walked into the grocery store and seen a checkout sign that says “10 items or less?” How many times has that made...

The Proclaimers said they’d walk 500 miles — and then walk 500 more. But when they got to that 500-mile mark, did they think “I should go...

One of my favorite things about being a writer is exploring the nuances of language — combing through my own vocabulary or a dictionary...

So many aspects of our daily lives are governed by feelings and emotions. They pop up in a myriad of situations, both personal and...

In the musical ‘The Little Mermaid,’ Ursula the sea witch makes a pun about a “squid pro quo” when drawing up a contract to take Ariel’s...

Aside from being the punchline to a joke about astronaut typists, the spacebar is the most-used key on any standard keyboard. In all...

When doing something over and over, it’s easy to fall into patterns. This can be true for writers in many ways, but it can be especially...

Latin may technically be a dead language, but that hasn’t stopped us from adopting many of its phrases into our everyday English...

In reading more books about grammar than the average person probably does, I’ve encountered many metaphors for punctuation. My favorite,...

What is a lead in writing? It’s the opening hook that pulls you in to read a story. The lead should capture the essence of the who, what,...

An idiom is a commonly used phrase that has meaning as a whole, rather than just being the sum of its words. We’ve all heard them before,...

As writers, we’re often told not to overuse adjectives. Cutting down on adjectives is one of the best ways to uncomplicate your...

So, you want to be a great marketing content writer. You’ve got the wordsmithing capability and writing talent down pat, and you think...

It’s difficult enough to parse the meanings of similar words, but the absolute worst is when two words sound almost identical but...