A good piece of content is like a seed. If it is planted in fertile soil (your digital eco-system), not only will your content seed grow,...

Every year the widely celebrated “documented content strategy” stat orbits the marketing atmosphere. As soon as the latest research is...

“How long will it take for my site to show up on Google?” is a question I get regularly from clients and students. For clients, I...

Did you know that 5,787 tweets are tweeted out every second? That adds up to about 500 million tweets each day. That might seem like a...

You’ve considered many variations of a creative career, from writing scripts to being a social media coordinator to being a professor....

Marketing managers have a hundred things on their minds — from creating coupons and approving media buys to reviewing last quarter’s P&L...

Is your company’s growth slowing down? Have you reached a plateau? It’s time to refresh your marketing plan; but first, you need some...

How to Make Content Marketing Magic With $5K, $10K, and $15K Per Month This webinar was recorded in May 2019. Replay the webinar....

Once upon a time on August 1, 1981, a video music channel called MTV was born. Ironically, the first music video ever played was “Video...

What is a brand positioning statement? A positioning statement expresses the essence of a brand with precision. This persuasive one-line...

“Video is WAY too expensive. We just can’t do video right now…we really want to…next year, next year.” Meanwhile, in the other marketing...

A B2B buyer persona represents your ideal client decision-maker. When developing your buyer persona, address all the issues and aspects...

Regardless of popular belief, SEO is still important today for any business’s online strategy. Yet one of the most important...

What is Freytag’s Pyramid? Devised by 19th century German playwright Gustav Freytag, Freytag’s Pyramid is a paradigm of dramatic...

Most companies already participating in content marketing utilize some level of buyer personas, ranging from a more basic understanding,...

These days, it’s usually not enough to be a professional wordsmith. As the content marketing landscape evolves at a dizzying pace,...

The media landscape is a scorcher these days, am I right? Journalism — whether in business, politics, restaurant reviews and world news —...

Do you have the essential interviewing skills that can help you write like a professional journalist? Great interviewers embrace...

Is your 2019 shaping into a great year for your digital content creation and marketing efforts? If yes, keep reading for more insights to...

Content marketing costs 62 percent less than outbound marketing and generates three times as many leads per dollar spent. (Source: Demand...