A content level refers to the level of content in a brand hierarchy. Higher levels are more rooted in your core brand experience, while...

The best way to build and maintain valuable, meaningful, and long-term customer relationships today is with content. High-quality,...

What few full-time writers realized before they set out into the great unknown of entrepreneurism is how many hats they’d be asked to...

Measuring social media ROI continues to be difficult for some marketers — but a big reason for that is because we often look beyond the...

Inbound marketing mistakes run the gamut, from ignoring the power of original content to trying to cut corners. And the worst could be...

A successful content marketing strategy is essential in today’s business environment. According to today’s new 2020 B2B Content Marketing...

In a crowded marketplace, sometimes all you have is spin. So use it — even for something as mundane as selling a used couch. Don’t...

We would all love to rely on our own masterful organic content marketing strategies to attract and retain customers, but the truth is...

For content marketers, trying to balance quality content with substantial partnerships while continually monitoring the all-important...

Social media marketing is a numbers game. If you manage social accounts, you’ve likely encountered the dreaded character limit for your...

As a freelancer, I know the one habit nearly all writers can’t resist, no matter how hard they try, is seeing life through a series of...

If you read our article about tactile marketing, then you might be curious to learn which tools are available on the market to make...

Over the years, “big data” has shifted to focus more on actionable data. To accurately capture actionable data, marketers, agencies and...

One of the challenges of working in branded content is that you’re constantly chasing down and interviewing senior executives —...

Many businesses struggle with effectively reaching customers in today’s digital age. With consumers constantly being online, whether via...

Whether you’re a marketer or not, engaging in active listening can be one of the most important methods to broaden your learning. So...

We automate so many things in our life — online grocery shopping, scheduling a monthly cleaning lady, monthly credit card auto payments...

Business jargon is a set of specialized words and phrases used by individuals in an industry or profession. Business jargon can be a...

Your company is putting a lot of spend toward a live event — maybe one that’s a standalone, produced by your company.  Or maybe you’re...

The days of video being the “future” of marketing efforts are no more. Today, there is more than enough evidence that the future is...