Hamad Abdel AalJan 28, 20206 min readJargon vs. Keywords: How to Know What Sells Your Product in a Buyer’s Guide (Part 3 of 5)How do you make a buyer’s guide to strengthen your brand? We’ll provide you with tried-and-true tips and go into detail over a series of...
Hamad Abdel AalJan 25, 20202 min readWant to Grow Your Podcast Audience? Focus on These Three Areas#GrowthGoals: One content creator’s forage into the podcasting space. A blog series exploring the well-intentioned attempt of a content...
Hamad Abdel AalJan 23, 20206 min read6 Questions to Help Create Better Buyer PersonasIn many professional marketers’ opinions (including mine!), creating buyer personas is one of the most fun parts of brand strategy. Buyer...
Hamad Abdel AalJan 21, 20204 min readHow to Monitor and Improve Your Online Reputation in Four StepsYour copy may be slick, your ads may be clickable, your retargeting game may be on-point, and your videos may be engaging, but even with...
Hamad Abdel AalJan 20, 20205 min readLeveraging Data to See Positive Results With Influencer MarketingIt seems like it wasn’t too long ago when influencer marketing was all the rage. In the last decade, we have seen a significant rise in...
Hamad Abdel AalJan 16, 20205 min readWhy Understanding Your Audience Is the Key to a Great Buyer’s Guide (Part 2 of 5)How do you make a buyer’s guide to strengthen your brand? We’ll provide you with tried-and-true tips and go into detail over a series of...
Hamad Abdel AalJan 14, 20206 min readHow Your Competitors’ Earned Media Can Power Up Your Content MarketingThe other day, I found out that a client of mine had saved no less than 3,000 editorial articles relevant to his industry in an Evernote...
Hamad Abdel AalJan 13, 20205 min readPersonalization in 2020 and Beyond: Improving the Customer Experience Through ContentPersonalized content recommendations have been around for some time now. We have already seen it with Amazon and Netflix providing...
Hamad Abdel AalJan 10, 20204 min readHow to Incorporate Customer Stories Into Your Goal-SettingAs an effective and captivating way to tell a brand’s message and strengthen the bottom line, the voices of your customers speak clearly,...
Hamad Abdel AalJan 9, 20207 min readHow to Make a Buyer’s Guide for Your Brand (Part 1 of 5)How do you make a buyer’s guide to strengthen your brand? We’ll provide you with tried-and-true tips and go into detail over a series of...
Hamad Abdel AalJan 8, 20209 min readThe Six Skills You Need to Be a Content Strategy HeavyweightTo become a content strategist, there are several skills to master beyond content creation. Content strategists must be adept when it...
Hamad Abdel AalJan 7, 20207 min readCan Content Marketing Help You Survive the Great Ad Displacement of the 2020 Elections?Once upon a time, content marketers felt comfortable in the knowledge that the adage of “content is king” was both true and enduring....
Hamad Abdel AalJan 6, 20205 min readHow to Make Heads or Tails of Marketing Data ManagementAs a marketer, you are likely focused on keeping your content marketing machine running. Recruiting writers, researching relevant and...
Hamad Abdel AalJan 1, 20205 min read500+ Events to Jump-Start Your 2020-2021 Editorial Calendar [Template]Special Note: This post was created before the COVID-19 pandemic. Events noted in this post or on the calendar template are not updated...
Hamad Abdel AalDec 17, 20195 min readHow to Create a Podcast: A Step-by-Step Guide for Content MarketersPodcast listeners are loyal, affluent, and educated — and regardless if you’re a B2B or a B2C organization, these are the kinds of...
Hamad Abdel AalDec 16, 20195 min read5 Global Marketing Strategies That Put Marketing Technology to UseWhen we think of global marketing, we often think of large companies and enterprises with bottomless marketing budgets and resources. And...
Hamad Abdel AalDec 12, 20194 min readCheap and Free Alternatives to Content Marketing ConferencesContent marketers look at marketing conferences the same way kids look at the toy aisle in the weeks before their birthdays. Everything...
Hamad Abdel AalDec 9, 20195 min readHow to Perform a Thorough Content Audit in Eight StepsAre you wasting your time and money on content marketing? Maybe. But here’s how you can change all that… Unfortunately, with the drastic...
Hamad Abdel AalDec 6, 20194 min read5 Data Points All Freelance Writers Should Know on Their WorkIf you’ve been in the game of hustling for a while now, you probably have an elevator pitch for your services. We bet you have a pretty...
Hamad Abdel AalDec 2, 20196 min read3 Emerging Marketing Technologies to Consider for Your 2020 Marketing PlanBelieve it or not, 2019 is already drawing to a close. The fourth quarter is officially in full swing, the holidays around the corner,...
