What is pillar content? Pillar content is a niche-focused content series. Content pillars include a comprehensive top page or asset that...

We’ve all been there; you’ve researched, planned, predicted, created and implemented a content plan so brilliant and robust that it’s...

What is a content campaign? A content campaign is a goal-focused content initiative. Content campaigns are in the middle of the brand...

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation,...

What is a content franchise? A content franchise is a recurring series built around a theme, topic, story — or produced by a particular...

What is SWOT analysis? As a tool for strategic planning, SWOT analysis is a review of your company’s or organization’s Strengths,...

A content plan is comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in your...

What is a content hub? A content hub is an organized collection of content. This content repository is deeply rooted in brand experience...

What is vertical content? Vertical content is content that appeals to a business niche. Verticals are major categories or themes near the...

You create mindful content. After all, you’ve embraced the results of a detailed content marketing audit, hired a branding firm to polish...

“The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” — Socrates. Well, not that...

What is core content? Core content is a piece of content that is essential to your business offerings. It is the highest content level in...

When it comes to creating content online the baseline of knowledge varies widely. Which is to say that there isn’t a baseline of...

“So… what does your company do?” It’s a question that can either thrill or haunt a marketer. The savvy give a quick elevator pitch...

What is phygital marketing? Phygital marketing is a blended customer experience where digital applications relate to the physical world...

How do you make a buyer’s guide to strengthen your brand? We’ll provide you with tried-and-true tips and go into detail over a series of...

Definition of vision and mission: A vision statement focuses on tomorrow and what an organization wants to ultimately become. A mission...

What is an open-ended question? An open-ended question is one that can only be answered by a unique thought or statement in someone’s own...

How do you make a buyer’s guide to strengthen your brand? We’ll provide you with tried-and-true tips and go into detail over a series of...

I recently purchased a vintage Sears Roebuck catalog to display on a shelf in my office. My thinking was, what better conversation...