Content marketing teams love to focus on two key parts of the content creation process, the beginning and the end. The enthusiasm of...

Just as the Great Depression inspired Hollywood’s Golden Age, the COVID-19 pandemic will have a significant impact on how and where...

How can learning to speak the language of your visual creative partners ensure that their contributions aren’t reduced to “just providing...

How is your rollercoaster of 2020 going? All industries have been holding on tight, preparing for the next topsy-turvy turn and bracing...

Marketing content should be educational, informative or entertaining. But, what if we explore deeper? Rather than sharing blog posts and...

Knowledge is power — but only if your knowledge is actually based on accurate information. Finding reliable content marketing statistics...

In 2014 I was in my element when I landed a brand new role as a content manager at a B2B marketing agency. I still remember bragging...

If your marketing efforts are feeling stale and unoriginal, one likely reason is the lack of unique ideas coming from you (yes, you) and...

A testimonial is a customer statement attesting to a brand’s or product’s superior performance, quality or results. A classic testimonial...

Your content ideation, execution and project management isn’t playing out the way you’d like. You’ve been thinking about hiring a...

Traditional outlets are dying daily. All the tried-and-true PR events, product launches, and cocktail meet-ups can no longer be...

Health care marketing funnels can be used to map out a happy path for every segment of your audience, helping to guide them on their...

When networking used to be built around live events, you had to remember to capture content — in fact, to make sure you got everything,...

Content is foundational to bringing digital experiences to life. How might content creators ensure that these experiences are not only...

Marketers who simply view YouTube as a repository (for videos that they also publish in a multitude of other locations) are missing a...

It’s no secret that the remote fever could very well become the new normal. As a result, businesses, organizations, and communities must...

Which survey platform is the best fit for your team? Ben Beck grades the strengths and weaknesses of Google Forms vs. SurveyMonkey vs....

If the past long weeks into months of modified lockdown have taught us anything, it’s that both life and business are changing on a daily...

What is a value proposition? A value proposition is a declarative statement that explains why a customer should purchase your product or...

Freelancers, like brands, are always looking for ways to diversify their income streams. Not only to remain relevant in an ever-changing...