What is inbound marketing? Inbound marketing is a strategy that builds awareness, trust, and leads for a business by drawing in the...

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build...

When it comes to motivating teams with sports metaphors, marketing leaders know how to knock it out of the park. Since the first ball was...

Understanding the difference between just hearing words and actively listening can help you create content that better meets the needs of...

You are probably aware that social media has continued to develop as a pay-to-play medium, but if your organization is like many, you...

What’s your SEO strategy for 2021? In all the messiness of 2020, you probably haven’t had much time to think about the future while...

My content creator, social media and marketing colleagues are exhausted. It’s been a heck of a year, whether business slowed way down or...

In traditional advertising channels, the process of producing a 30-second TV or digital spot can be a grueling pursuit. There’s the...

SEO has changed drastically over the decades. Gone are the days when content marketers and SEO experts relied on tactics such as keyword...

In ancient Rome, the Triumvirate balanced power for more effective governmental management. Well, that was the goal… For any professional...

We talk about the buyer’s journey all the time. Yet, the majority of content marketers are forgetting about one of the most important...

How long is long? Marketing and SEO experts believe that long-form content (a minimum of 1,200 words and upwards of 20,000 words) can be...

Two things likely happened when you decided to click and read this piece about parallel structure. You either had a flashback to...

In the content free-fall that is 2020, many of us have found our carefully crafted initial content strategies falling by the wayside in...

When was the last time you thought about what your blog actually does? A blog brings people together. It is a fine orchestration of...

Like any other part of business strategy, content marketing is an ever-changing dialogue. In fact, part of the task of a freelance...

Millions have been laid off as a result of COVID-19, and certain industries are not coming back any time soon. But other industries — or...

For a while now I’ve noticed that in some pitches I receive from publicists, there’s a sneaky tracking link included with exhortations to...

The long-form content trend continues. Over the past five years, content marketing teams across an extensive range of industries have...

The health and wellness industry is booming. Worth close to $5 trillion globally, the health industry remains one of the fastest-growing...