Hamad Abdel AalMar 25, 20183 min readSpinning Your Content for a Seasonal Ritual: Springy, Clean and SpendyMarketers have tried many ways to engage people’s spending habits around spring. One of the most interesting ones is spring cleaning,...
Hamad Abdel AalMar 18, 20183 min readBrands Marketing at the Championship Level for March Madness Home viewing parties, bar brackets events, giant pyramids of soft drinks and beers in grocery stores… Not everyone in the country...
Hamad Abdel AalMar 14, 20183 min readAccountability for Influencer Marketing Steps Into the Limelight, With ROI Influencer ScoresNew tools, techniques may bring influencer marketing ROI out of the darkness Undoubtedly you have either thought about engaging in...
Hamad Abdel AalMar 11, 20183 min readSt. Patrick’s Day Marketing Traditions: Guinness to ‘Green Ice Cream in a Can’Unless you’re a brand that can easily incorporate bearded magical beings, shamrocks, or mint into your seasonal advertising, St....
Hamad Abdel AalMar 9, 20186 min readFit to Freelance: A Fitness Editor Reflects on Her First Year of Self-EmploymentThe health and fitness vertical is one of the most robust and multi-faceted categories in lifestyle content. There’s a never-ending...
Hamad Abdel AalMar 7, 20183 min readStudy: What Young Adults’ Insatiable Appetite for Social Media Means Now — and in the FutureNew social media trends emerge for young adults Over the last few years, marketers and others have come to expect that Facebook will...
Hamad Abdel AalMar 6, 20181 min readContent That Connects With Your AudienceGuest Speakers Nadya Khoja, Head of Marketing, Venngage Meagan DeMenna, Community Manager, ClearVoice Overview Content marketers...
Hamad Abdel AalMar 4, 20183 min readFor Your Consideration… A Retrospective of Oscar-Ancillary Content MarketingIt seems like only one product category would go all-out in campaigning around the Academy Awards: movies (inclusive of the talent who...
Hamad Abdel AalMar 2, 20186 min readBuilding the Story: Nora DePalma Is the Voice of Construction Trades and ManufacturingAs billboards and bus stop signs have shown us countless times, the real estate sales business attracts a diverse group of professionals,...
Hamad Abdel AalMar 1, 20189 min readBehind the Scenes: 6 Great Writing Lessons Learned at a ‘Family Guy’ Table-ReadImage courtesy of Fox Broadcasting Company It’s not every day you get to attend a table-read for one of your great TV loves of all-time....
Hamad Abdel AalFeb 27, 20182 min read#ProContent: Content that Generates Social Attention (Part 2)Guest Speaker Lorena Garcia, Co-founder of the Bloguettes Overview In the ever-changing world of social media, a marketer is presented...
Hamad Abdel AalFeb 22, 20186 min readFive Advanced Tactics Du Jour to Promote Your ContentIn their latest content marketing survey, CMI found that almost all marketers distributed their content via email and social media. The...
Hamad Abdel AalFeb 18, 20183 min readWhy Presidents Day Became More of a Marketing Thing and Not a Civic One (Really?)Officially, Presidents Day doesn’t exist. Okay, it does and it doesn’t. While attempts to pass a federal bill designating an official...
Hamad Abdel AalFeb 12, 20184 min readHow to Burst the Social Media Bubble With Lookalike Audience MatchingIs your company stuck in a social media bubble? As you begin the new year, you may be feeling limited and frustrated because you’re only...
Hamad Abdel AalFeb 11, 20183 min readHow Brands Warm Up to Valentine’s Day: Classic to… Um… Soggy CampaignsMarketers have historically loved Valentine’s Day even more than consumers do — because we know, there’s nothing like social pressure to...
Hamad Abdel AalFeb 8, 20185 min readWriting for Listeners (and Smart Speakers): Four Writers for Radio Share Their CraftAt a recent game night at my friend Mio’s house, he often interrupted the game and shouted commands to his Amazon Alexa. Every now and...
Hamad Abdel AalFeb 2, 20183 min read#ProContent Podcast: Content That Generates Social AttentionGuest Speakers Neal Schaffer, Author, Speaker and Consultant @NealSchaffer Jacob Warwick, Founder and CEO of Think Warwick, @JacobWarwick...
Hamad Abdel AalJan 31, 20183 min readSee the Bright Side of Facebook’s Gloomy News Feed ForecastThree reasons to be optimistic about Facebook’s news feed changes The doom and gloom that has surrounded the announcement of Facebook’s...
Hamad Abdel AalJan 26, 20186 min readThe Niche Freelancer: Stories in Sound, From NPR to Podcast ProducingPodcasts provide individuals and brands with the opportunity to conduct storytelling by audio. Savvy podcasters develop a standard...
Hamad Abdel AalJan 25, 20185 min readHow to Use Comedy to Tell a Better Story and Hook CustomersIf “content is king,” funny content marketing must be the supreme emperor. It’s clear that comedy sells, so it’s time for you to build...
