This is part two of a two-part series evaluating the practice of soliciting shares in your marketing content. In part one we presented...

In a rapidly changing world, representing diversity in advertising and marketing is a never-ending challenge. Diversity and inclusion...

There are only two ways to guarantee that you stay up to date on the most important content marketing news. One: spend all day every day...

Are you tired of hearing the overused phrase “content is king”? Yes, it is used quite frequently and probably brought up in every...

This is part one of a two-part series evaluating the practice of soliciting shares in your marketing content. Be sure to read next week’s...

It is a remarkable time for those involved in marketing. Never has there been more tools, tactics, and opportunities available to...

A thing that most successful brands, especially successful breakout brands, have in common: They know their customers; they understand...

Content marketing continues to grow more difficult. We are overwhelmed with information in today’s digitally driven world. As a result,...

In major cities, content marketing agencies often define and hone their practice areas, core competencies, and the industries in which...

Whether you just started your business or you have an established company, you might be asking yourself whether or not you should be on...

When Google decided that a key factor in assigning domain authority would be the quality and post frequency of a URL’s original content,...

In the last decade, content marketing has grown from being a mostly unfamiliar term to becoming the lifeblood of brands who want to touch...

Hot take: The peak, ridiculously sexy and over-budgeted category in advertising is fragrance — in a close heat with luxury automotive,...

Knowledge is power. But when information is flowing around you on a consistent basis, how can you tell what is most important to know?...

Siri, Alexa, and Google are household names now. These voice assistants and the compact devices that house their digital components are...

If you followed our series, you now should understand the value of long-form content (LFC) and have examples of brands who kick butt at...

What is brand consistency? Brand consistency is the pattern of expression that affects what people think about your company. The more...

In this series, we’re exploring the emerging and shifting world of newsletters. While once considered link-farm engines, today’s modern...

For all the exposés that have run on Adweek and DigiDay recently, dozens of business owners or executives still decide daily to “dive...

Your lack of social transparency may cause you to lose customers You may have heard it is important to be transparent with your customers...