Hamad Abdel AalMar 19, 20218 min readHow to Write a Customer Story: 5 Do’s and 5 Don’ts for a Compelling NarrativeWhat is a customer story? A customer story is a way of telling a client success story in an engaging fashion by demonstrating the results...
Hamad Abdel AalMar 9, 20214 min readAre There Universal Emotions? Brain Science Findings Challenge Our Storytelling AssumptionsThere is a YouTube musical artist who goes by the name Puddles Pity Party who often sings pop song covers. Dressed in a white clown suit,...
Hamad Abdel AalMar 4, 20215 min readHow Emotional Science Can Help You Create More Striking NarrativesIn Lisa Feldman Barrett’s book ‘How Emotions are Made,’ the neuroscientist offers a compelling look at how the human brain simulates...
Hamad Abdel AalFeb 9, 20216 min read9 Examples of Effective Content Marketing CampaignsWhile advertising is still an essential part of a brand’s strategy and budget, content marketing campaigns and investments may be more...
Hamad Abdel AalDec 29, 20209 min read6 Misconceptions About Storytelling in MarketingIf you have been a content marketer for a while, you know many buzzwords are thrown around haphazardly in conversations and materials....
Hamad Abdel AalFeb 20, 20206 min read5 Visual Storytelling Methods Writers Should Embrace in the ’20sThe last time the ’20s rolled around, jazz, flappers, and Al Capone were a thing. It was a century ago, but each still serves as an...
Hamad Abdel AalFeb 15, 20202 min readThink Like an Investigative Journalist to Improve Your Writing“Either write things worth reading or do things worth the writing.” — Benjamin Franklin As freelance writers, we need to do both. If we...
Hamad Abdel AalJan 11, 20203 min readWhen the Tech Does the Trick: Podcast Recording Tips for Beginners#GrowthGoals: One content creator’s forage into the podcasting space. A blog series exploring the well-intentioned attempt of a content...
Hamad Abdel AalJan 10, 20204 min readHow to Incorporate Customer Stories Into Your Goal-SettingAs an effective and captivating way to tell a brand’s message and strengthen the bottom line, the voices of your customers speak clearly,...
Hamad Abdel AalJan 3, 20205 min readHow to Craft Captivating Customer Stories From Testimonials and PraiseNo matter the industry, the value proposition or the call-to-action, every brand can benefit from powerful testimonials. As the — wait...
Hamad Abdel AalDec 28, 20193 min readPodcast Advertising: A New Multimillion Dollar Frontier#GrowthGoals: One content creator’s forage into the podcasting space. A blog series exploring the well-intentioned attempt of a content...
Hamad Abdel AalDec 27, 20195 min read7 Reasons You Should Use Video and Animation for Customer StoriesThough words are a writer’s bread and butter, if we want to fill our plate with a robust portfolio, expanding our skillset is essential....
Hamad Abdel AalDec 14, 20193 min readWhy Content Creators Turn to Podcasts as a Form of Expression#GrowthGoals: One content creator’s forage into the podcasting space. A blog series exploring the well-intentioned attempt of a content...
Hamad Abdel AalDec 7, 20193 min readScaffolding a Podcast Structure: Narrative or Conversational? Fiction or Nonfiction?#GrowthGoals: One content creator’s forage into the podcasting space. A blog series exploring the well-intentioned attempt of a content...
Hamad Abdel AalNov 30, 20193 min readWhy It’s Important to Define Your Audience When Making a Podcast#GrowthGoals: One content creator’s forage into the podcasting space. A blog series exploring the well-intentioned attempt of a content...
Hamad Abdel AalNov 23, 20193 min readHopping on the Podcast Caravan With One Foot Still Dangling Off#GrowthGoals: One content creator’s forage into the podcasting space. A blog series exploring the well-intentioned attempt of a content...
Hamad Abdel AalNov 19, 20195 min read6 Video Storytelling Formats That Can Engage Your CustomersThinking about testing out video as a marketing tool? First thing: Don’t look on Facebook for tone pieces! Social platforms have become...
Hamad Abdel AalNov 16, 20193 min readHow Podcasts Became a Bit of an Addiction (and Led Me to Create My Own!)#GrowthGoals: One content creator’s forage into the podcasting space. A blog series exploring the well-intentioned attempt of a content...
Hamad Abdel AalNov 10, 20192 min readCan a Bot Take Your Writing Job? How to “Out Write” Bots in the Age of AINatural language generation… how natural is it? I had to see AI in action for myself. I used a free online essay-writing bot and I have...
Hamad Abdel AalSep 19, 20195 min read8 Impressive Examples of Employee-Led StorytellingWho should tell your brand’s story? If you prefer someone more authentic than an actor, a local celebrity and/or an influencer, then a...
