When you need a local business for any reason at all, what’s the first thing you do? Probably open Google, right? Or, maybe ask your...

So many aspects of SEO rely on content these days. If you want non-branded organic visits, content is going to be your number one traffic...

The SEO community is all abuzz lately with multiple updates from Google. Here’s your guide to three updates making SEO news so far in...

When you think about SEO strategies and tactics, the first thing that probably comes to mind is keywords. SEO and keywords are synonymous...

What is anchor text? Anchor text is the wording included inside a hyperlink. It’s also called link text, and it typically stands out from...

If your website is an engine for your business that powers your sales funnel and builds your brand, congratulations. Achievement...

Have you noticed lately that, when you’re browsing the web, there are a lot of websites that use a pop-up to ask you to accept their...

When I say the term “link building,” does a big “spam! spam!” alarm go off in your brain? That’s thanks to some outdated practices that...

So, you want to be a great marketing content writer. You’ve got the wordsmithing capability and writing talent down pat, and you think...

What’s your SEO strategy for 2021? In all the messiness of 2020, you probably haven’t had much time to think about the future while...

SEO has changed drastically over the decades. Gone are the days when content marketers and SEO experts relied on tactics such as keyword...

How do you create a high-performing blog? Well, it all starts with the structure of your blog posts. And that starts with setting up your...

How does reverse image search work? Whether you’re a business owner, a marketer, or someone who is wondering about an image, it is often...

Google is continually updating its decision-making algorithm in efforts to provide the best answers and experience for users. Traditional...

Ask most hardworking content marketers where they spend the majority of their time and you’ll continue to hear that it is spent creating...

We would all love to rely on our own masterful organic content marketing strategies to attract and retain customers, but the truth is...

What would a solid SEO and content marketing strategy be without keywords? Understanding what your target audience is searching for is...

“How long will it take for my site to show up on Google?” is a question I get regularly from clients and students. For clients, I...

For some marketers who feel are defending their marketing efforts, ROI is just one letter short of a four-letter word. Executives want to...

To improve your search rankings, you’ll need more than just backlinks. Expert Ben Beck, who uses and reviews countless martech tools,...