Believe it or not, chatbots have been around for a long time. However, in the last several years the use of chatbots has grown...

As they say in theater, “The drama is in the doing.” And when it comes to creating and managing content at scale, the “doing” can be a...

Have you ever encountered a website or webpage that was frustratingly slow to load? You probably waited while a couple of seconds passed,...

An effective customer messaging platform can help with marketing efforts — turning customers into brand advocates — and can save your...

Marketing technology, or martech, plays an integral role in any modern business. After all, martech makes it possible to play on the...

Cambridge Analytica debacle. While the misdeeds of Cambridge Analytica cast a long shadow on Facebook’s policies concerning third-party...

Listen up. Unless you’ve been sleeping in the cloud, you’ve probably noticed things are happening fast in the world of smart speakers,...

Want to know how to grow b2b blog traffic? Here’s one case study — our own — to help you get more perspective on planning to win for the...

Google rolled out personalized search for everyone way back in 2009. Before that, you saw the same search results for a query as anyone...

In 2017, SEO and content platform company BrightEdge reported that 57% of all search traffic on Google occurred on a mobile device. This...

Three ways Gmail’s redesign will affect your email marketing Because social channels are constantly making updates, it can be difficult...

From ghostwriters to speechwriters to the insane things that come out of Stewie Griffin’s face, talented scribes have been putting words...

As a leader of your content marketing team, you have many complex tasks to juggle. First, there’s the market research and customer...

For decades, marketing was seen as a cost center. In the past few years, however, marketers have been gaining insights into campaign ROI...

Is your company stuck in a social media bubble? As you begin the new year, you may be feeling limited and frustrated because you’re only...

As a marketing team, you want to make the most of digital data and leverage the online marketplace to the benefit of your business. Your...

Bitcoin and content marketing? Where’s the relationship? Blockchain. If you’ve heard of blockchain, it was likely in connection with...

Are you crafting your content to keep up with search behaviors? Search engine optimization (SEO) is a constantly evolving practice that...

In 2018, Facebook changed its news feed algorithm to prioritize content that is most engaging and important to individual users. As a...

A chatbot is technology operating against a set of rules or artificial intelligence to simulate conversational engagement with customers...