As billboards and bus stop signs have shown us countless times, the real estate sales business attracts a diverse group of professionals,...

Guest Speaker Lorena Garcia, Co-founder of the Bloguettes Overview In the ever-changing world of social media, a marketer is presented...

Voice-search technology via smartphones and smart speakers has begun to revolutionize the way people search for and engage with...

Because everyone eats, the interest in talking and learning about food is universal. And in most places, it’s become accepted that even...

David Nadelberg, founder of ‘Mortified’, says, “The thing I always say is and it sounds really simple: If you want someone to talk about...

Podcasts provide individuals and brands with the opportunity to conduct storytelling by audio. Savvy podcasters develop a standard...

In the final weeks of 2017, a ProPublica/New York Times investigative feature revealed that many large companies, including Amazon and...

To specialize in a content niche, freelance writers often cultivate expertise in or passion for an industry or topic. Other writers fall...

The overlapping niches of science and medical marcom writing are intimidating to most people with a liberal arts degree — even folks who...

Back in the pre-Internet days, banks and insurance companies maintained a constant cycle of direct mail, cold calls, local onsite...

Getting started with content marketing might seem daunting to some business owners, particularly those who have smaller businesses. But...

To become a successful freelance technical writer, it’s important that you hone both your writing and technology skills in the area of...

Motion graphics are digital assets that move or create the impression of movement on a website or social media post. Motion graphics...

Does humor sell, if it’s well done? Definitely. There are brands who push the limits, create outrageous spokespeople, and achieve...

Technology and startup cultures have acquired reputations for being less inclusive and less employee-centric than other fields. One only...

In a recent post, Jacob Warwick discussed evergreen content that ranks high and drives traffic. We collaborated with him to produce a...

Ann Handley is a Very Big Deal in the content marketing world. For starters, she was the first person (we’re talking in the world) to be...

What are the best marketing technologies for your company? When should you add to your stack? How do you know what you’re using is...

How important is storytelling to a content strategy these days? The short answer is: It depends. Assess your audience and its receptivity...

Casey Markee, founder of Media Wyse Casey Markee is a long-time educator, SEO expert, and the founder and president of Media Wyse, a San...