I’ve long been a collector of motivational quotes. And just like lyrics to a favorite song, I can recite from memory quotes that have...

Special Note: This post was created before the COVID-19 pandemic. Events noted in this post or on the calendar template are not updated...

Rent is due on the first whether you’re inspired or not. If you’re a freelancer who makes a living copywriting, you don’t have the luxury...

Marketing managers have a hundred things on their minds — from creating coupons and approving media buys to reviewing last quarter’s P&L...

Is your company’s growth slowing down? Have you reached a plateau? It’s time to refresh your marketing plan; but first, you need some...

Hot take: The peak, ridiculously sexy and over-budgeted category in advertising is fragrance — in a close heat with luxury automotive,...

Content curation tools help marketers aggregate, filter, organize and share relevant content from around the web. Businesses rely on...

Podcast startup Wondery claims a sweet spot in content creation and curation within the booming but highly competitive podcast landscape....

Personal branding is how you represent yourself and your work to the world. Whether you’re a freelance writer or a creative professional,...

One of the world’s best known and frequently played symphonies, Beethoven’s Symphony No. 5 opens with four dramatic notes repeated:...

Social media has turned April Fools’ Day into a sort of Super Bowl for online pranks. Certain companies put as much thought into creating...

Home viewing parties, bar brackets events, giant pyramids of soft drinks and beers in grocery stores… Not everyone in the country...

Focus is sometimes elusive and the internet only makes it more difficult. You go from checking your email to a promo you received from...

Unless you’re a brand that can easily incorporate bearded magical beings, shamrocks, or mint into your seasonal advertising, St....

It seems like only one product category would go all-out in campaigning around the Academy Awards: movies (inclusive of the talent who...

Image courtesy of Fox Broadcasting Company It’s not every day you get to attend a table-read for one of your great TV loves of all-time....

Marketers have historically loved Valentine’s Day even more than consumers do — because we know, there’s nothing like social pressure to...

This week — specifically, the first week of February — is a big one in the context of modern-day advertising and marketing. The Super...

David Nadelberg, founder of ‘Mortified’, says, “The thing I always say is and it sounds really simple: If you want someone to talk about...

Perfect world: You have a content strategist on staff who turns out tons of amazing, fleshed out content ideas/concepts at the drop of a...