Hamad Abdel AalNov 18, 201913 min readHow to Make an Editorial Style Guide That’s Freelancer-Friendly (With Templates for Google SliWe’d like to thank the Content Marketing Institute for selecting this post as a 2020 Content Marketing Awards Finalist for “Best Blog...
Hamad Abdel AalNov 16, 20193 min readHow Podcasts Became a Bit of an Addiction (and Led Me to Create My Own!)#GrowthGoals: One content creator’s forage into the podcasting space. A blog series exploring the well-intentioned attempt of a content...
Hamad Abdel AalNov 14, 20198 min readA Comprehensive Checklist for Planning a Great Content ShootSo you’ve set aside a budget to shoot content for your brand. There are just a few (or a hundred) things to think about now! Within each...
Hamad Abdel AalNov 12, 20196 min read10 Expert Tips for Getting Impactful TestimonialsA testimonial is one of the most effective tools for attracting new clients and gaining their confidence. It may be just 10 impactful...
Hamad Abdel AalNov 10, 20192 min readCan a Bot Take Your Writing Job? How to “Out Write” Bots in the Age of AINatural language generation… how natural is it? I had to see AI in action for myself. I used a free online essay-writing bot and I have...
Hamad Abdel AalNov 5, 20195 min read15 Examples of Irresistible Calls to Action to Use in Your Content MarketingIf you’ve ever felt like you needed to poke your content with a stick just to see if it is still alive, then you probably haven’t been...
Hamad Abdel AalNov 2, 20194 min read3 Outdated Grammar Rules That No Longer ApplyDo grammar rules ever become outdated? Of course, they do. Three primary examples of errors that no longer matter include ending a...
Hamad Abdel AalOct 31, 20193 min readUnwrapping the Illustration Process: A Graphic Designer Shares Her ApproachJust like a Halloween costume, illustrations can be fun and colorful or scary and monochromatic, but they all serve as the impressive...
Hamad Abdel AalOct 29, 20197 min readSabotaging Your Inbound Marketing With These Nine Big Content Mistakes?Inbound marketing mistakes run the gamut, from ignoring the power of original content to trying to cut corners. And the worst could be...
Hamad Abdel AalOct 26, 20194 min readCross-Referencing: A Research Tool to Lay Out a Project’s “Center” and “Periphery”In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research...
Hamad Abdel AalOct 24, 20194 min read5 Skills You Need for Long-Term Success in Content MarketingEarned a journalist degree — check. Built a freelancing side hustle you’re mega proud of — done. Want to expand your services and...
Hamad Abdel AalOct 22, 20196 min readTop 7 Reasons Brands Stumble at Making Great Content ConsistentlyA successful content marketing strategy is essential in today’s business environment. According to today’s new 2020 B2B Content Marketing...
Hamad Abdel AalOct 21, 20197 min readLanding Page Builder Review: Hubspot vs. Unbounce vs. Instapage vs. OptimizelyBuilding high-performing landing pages is a priority for many marketers — and for good reason. If you read our article about the...
Hamad Abdel AalOct 20, 20193 min read7 Writing and Grammar Podcasts to Help You Fine-Tune Your CraftWriting can be a lonely profession, especially if you work remotely. Sometimes we all need to hear other voices from people who...
Hamad Abdel AalOct 19, 20193 min readUmberto Eco’s 10 Rules on When and How to QuoteIn this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research...
Hamad Abdel AalOct 18, 20194 min read7 Persuasive Copywriting Hacks That Will Lead to More ConversionsIf you can persuade visitors, you have a good chance of getting them to take action — to click, learn more, or buy — all actions that...
Hamad Abdel AalOct 14, 20194 min readThe Top Four Landing Page Builders to Help Boost ConversionsLanding pages are an extension of your overall content marketing strategy. Therefore, creating and building new landing pages to promote...
Hamad Abdel AalOct 12, 20194 min readRoadmap Your Writing: A Secret Title, a Fictitious Introduction and MoreIn this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research...
Hamad Abdel AalOct 6, 20194 min readSecret Treasures of the AP Stylebook: Important Updates You May Have MissedWhen was the last time you ever gave yourself a nice, leisurely chunk of hours to peruse the latest edition of the AP Stylebook? To check...
Hamad Abdel AalOct 5, 20193 min readCultivating Old Sources for New Stories: Treat Them Like Your First LoveIn this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research...
