When it comes to creating content online the baseline of knowledge varies widely. Which is to say that there isn’t a baseline of...

“So… what does your company do?” It’s a question that can either thrill or haunt a marketer. The savvy give a quick elevator pitch...

As with writing anything for your business, you want to attract your people. Not all people. When you are so close to a project it can be...

The last time the ’20s rolled around, jazz, flappers, and Al Capone were a thing. It was a century ago, but each still serves as an...

How do you make a buyer’s guide to strengthen your brand? We’ll provide you with tried-and-true tips and go into detail over a series of...

“Either write things worth reading or do things worth the writing.” — Benjamin Franklin As freelance writers, we need to do both. If we...

Definition of vision and mission: A vision statement focuses on tomorrow and what an organization wants to ultimately become. A mission...

Valentine’s Day is about expressing love, whether it is for your special someone, your family, or your friends. All kinds of love deserve...

What is an open-ended question? An open-ended question is one that can only be answered by a unique thought or statement in someone’s own...

We’ve all been there. You have a piece of content that’s absolutely brilliant, yet you’re still unsure of how to write the perfect...

How do you make a buyer’s guide to strengthen your brand? We’ll provide you with tried-and-true tips and go into detail over a series of...

You may have heard of a guy named Andy Crestodina. If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog...

How do you make a buyer’s guide to strengthen your brand? We’ll provide you with tried-and-true tips and go into detail over a series of...

A white cloud of beautiful luxurious cream swirled atop a rich brew. It’s called a cappuccino. Something many writers are deeply in love...

#GrowthGoals: One content creator’s forage into the podcasting space. A blog series exploring the well-intentioned attempt of a content...

In many professional marketers’ opinions (including mine!), creating buyer personas is one of the most fun parts of brand strategy. Buyer...

#GrowthGoals: One content creator’s forage into the podcasting space. A blog series exploring the well-intentioned attempt of a content...

How do you make a buyer’s guide to strengthen your brand? We’ll provide you with tried-and-true tips and go into detail over a series of...

“The best investment you can make is in yourself.” — Warren Buffet. So why not start by attending one of fast-growing conferences and...

The other day, I found out that a client of mine had saved no less than 3,000 editorial articles relevant to his industry in an Evernote...