Hamad Abdel AalFeb 26, 20206 min read5 Things I Wish My Clients Knew Before Launching a Content StrategyWhen it comes to creating content online the baseline of knowledge varies widely. Which is to say that there isn’t a baseline of...
Hamad Abdel AalFeb 25, 20209 min readSo, You Want to Produce an Explainer Video? Here’s How“So… what does your company do?” It’s a question that can either thrill or haunt a marketer. The savvy give a quick elevator pitch...
Hamad Abdel AalFeb 22, 20203 min readThe Creative’s Guide to Writing Persuasive Podcast DescriptionsAs with writing anything for your business, you want to attract your people. Not all people. When you are so close to a project it can be...
Hamad Abdel AalFeb 20, 20206 min read5 Visual Storytelling Methods Writers Should Embrace in the ’20sThe last time the ’20s rolled around, jazz, flappers, and Al Capone were a thing. It was a century ago, but each still serves as an...
Hamad Abdel AalFeb 18, 20205 min read7 Expert Tips to Help You Avoid Common Buyer’s Guide Mistakes (Part 5 of 5)How do you make a buyer’s guide to strengthen your brand? We’ll provide you with tried-and-true tips and go into detail over a series of...
Hamad Abdel AalFeb 15, 20202 min readThink Like an Investigative Journalist to Improve Your Writing“Either write things worth reading or do things worth the writing.” — Benjamin Franklin As freelance writers, we need to do both. If we...
Hamad Abdel AalFeb 14, 202012 min readDifference Between Vision and Mission Statements: 25 ExamplesDefinition of vision and mission: A vision statement focuses on tomorrow and what an organization wants to ultimately become. A mission...
Hamad Abdel AalFeb 14, 20203 min readFalling in Love With 2020’s Design TrendsValentine’s Day is about expressing love, whether it is for your special someone, your family, or your friends. All kinds of love deserve...
Hamad Abdel AalFeb 12, 202011 min readThe Ultimate Guide to Open-Ended Questions vs. Closed-Ended QuestionsWhat is an open-ended question? An open-ended question is one that can only be answered by a unique thought or statement in someone’s own...
Hamad Abdel AalFeb 8, 20204 min read3 Ways to Drastically Improve Your Headline WritingWe’ve all been there. You have a piece of content that’s absolutely brilliant, yet you’re still unsure of how to write the perfect...
Hamad Abdel AalFeb 6, 20205 min readCreating a Foundation for Your Buyer’s Guide (Part 4 of 5)How do you make a buyer’s guide to strengthen your brand? We’ll provide you with tried-and-true tips and go into detail over a series of...
Hamad Abdel AalFeb 4, 20205 min readHow to Keep Your Blog Relevant and Successful — an Interview With Andy CrestodinaYou may have heard of a guy named Andy Crestodina. If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog...
Hamad Abdel AalJan 28, 20206 min readJargon vs. Keywords: How to Know What Sells Your Product in a Buyer’s Guide (Part 3 of 5)How do you make a buyer’s guide to strengthen your brand? We’ll provide you with tried-and-true tips and go into detail over a series of...
Hamad Abdel AalJan 26, 20203 min readTake Your Content Writing From a Cappuccino to an EspressoA white cloud of beautiful luxurious cream swirled atop a rich brew. It’s called a cappuccino. Something many writers are deeply in love...
Hamad Abdel AalJan 25, 20202 min readWant to Grow Your Podcast Audience? Focus on These Three Areas#GrowthGoals: One content creator’s forage into the podcasting space. A blog series exploring the well-intentioned attempt of a content...
Hamad Abdel AalJan 23, 20206 min read6 Questions to Help Create Better Buyer PersonasIn many professional marketers’ opinions (including mine!), creating buyer personas is one of the most fun parts of brand strategy. Buyer...
Hamad Abdel AalJan 18, 20203 min readHow to Figure Out Podcast Rates and Other Things That Make Freelancers Uncomfortable#GrowthGoals: One content creator’s forage into the podcasting space. A blog series exploring the well-intentioned attempt of a content...
Hamad Abdel AalJan 16, 20205 min readWhy Understanding Your Audience Is the Key to a Great Buyer’s Guide (Part 2 of 5)How do you make a buyer’s guide to strengthen your brand? We’ll provide you with tried-and-true tips and go into detail over a series of...
Hamad Abdel AalJan 15, 20207 min readTop Conferences for Freelance Writers and Creatives in 2020“The best investment you can make is in yourself.” — Warren Buffet. So why not start by attending one of fast-growing conferences and...
Hamad Abdel AalJan 14, 20206 min readHow Your Competitors’ Earned Media Can Power Up Your Content MarketingThe other day, I found out that a client of mine had saved no less than 3,000 editorial articles relevant to his industry in an Evernote...
