One-way communication is a thing of the past. Trend forecasters and content marketing experts note that exhibitionist content (vlogs,...

What is a content ladder? Content ladders are comprehensive content pages or assets that evolve over time. Able to reach lengths of 3,000...

Content is an umbrella term encompassing the various ways we share written, audio and visual communications. From articles and podcasts,...

What is pillar content? Pillar content is a niche-focused content series. Content pillars include a comprehensive top page or asset that...

What is good writing? The answer is, of course, subjective. What isn’t, however, is that you know it when you see it — because it keeps...

We’ve all been there; you’ve researched, planned, predicted, created and implemented a content plan so brilliant and robust that it’s...

Bringing on extra help makes sense at this point in your business growth. As you scale your content production, hiring freelancers to...

What is a content campaign? A content campaign is a goal-focused content initiative. Content campaigns are in the middle of the brand...

Which content creation tools should you use? Explore popular tools that help content producers and marketers create media: email...

I’ve long been a collector of motivational quotes. And just like lyrics to a favorite song, I can recite from memory quotes that have...

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation,...

What is a content franchise? A content franchise is a recurring series built around a theme, topic, story — or produced by a particular...

A content plan is comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in your...

What is a content hub? A content hub is an organized collection of content. This content repository is deeply rooted in brand experience...

Struggle with creating rich video content? Not sure how to put your mobile phone to use in marketing? In this guide, Ben Beck introduces...

What is vertical content? Vertical content is content that appeals to a business niche. Verticals are major categories or themes near the...

In the rush to meet deadlines and churn out newsletters, social copy, articles, and blogs for your many clients, it is not uncommon to...

In the world of content creation and copywriting, there’s often a moment when you’re faced with balancing the initial giddiness of taking...

Content creation is the intentional, strategic process of crafting text and visuals that align with the core interests of your audience...

What is core content? Core content is a piece of content that is essential to your business offerings. It is the highest content level in...